Stephen Jones For FF2

STEPHEN JONES FOR FF2™

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Master milliner Stephen Jones has created a gorgeous luxury loafer for our FF2 by FitFlop™ collection.
With a clientele that runs from rock stars to royals, Stephen Jones is the “go-to” guy when the
world's top designers (from Vivienne Westwood to Dior) are looking for “haute” hats.

Inspired by his love of “pure form” and his famous “Dashing” hat, Jones has taken our ergonomic
SUPERCOMFF™ technology and – on top – built one of the world’s most beautiful shoes.

Our new first edition loafer – THE JONES™ – is available in French Navy, Mykonos Blue
or Pistachio suede with a marshmallow upper, or in Black leather with a gold upper.
All have a washed lilac all-leather lining. THE JONES is part of our new FF2 by FitFlop collection.

Born in Cheshire and schooled in Liverpool, Stephen Jones burst onto the London fashion scene
during its explosion of street style in the late seventies. By 1980 Jones had opened his first millinery salon
in the heart of London’s Covent Garden. His era-defining style attracts a celebrity clientele which includes
Rihanna, Lady Gaga, Beyoncé, Kylie Minogue and Mick Jagger. He has also created hats for films
such as “Elizabeth: The Golden Age”, “Coco Avant Chanel”, and Madonna’s “W.E.”.

He is currently working on hats for the forthcoming biopic of
Eileen Gray, “The Price of Desire”. In recognition of his achievements,
Stephen Jones was made a “Royal Designer for Industry” (RDI) by the RSA in 2009.
He was also awarded an OBE by Her Majesty Queen Elizabeth II for services to millinery.

Jones met FitFlop founder Marcia Kilgore in New York, and a week later Kilgore says:

“The coolest little cap appeared by courier – which suited
me spectacularly. I felt like some kind of Cinderella!
So when it came time to find someone to design my
perfect slipper, I couldn’t think of anybody better.”

FF2 by FitFlop is where fabulous meets function – beautiful, sleekly
styled footwear on NON-STOP ERGONOMIX™ inspired midsole technology,
designed to give you instant cush and amazing comfort.
The FF2 by FitFlop collection delivers world-class comfort in a range of covetable styles,
because we believe your feet shouldn’t have to suffer to be beautiful.™

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