January 29, 2010
Don’t have personal trainers and au-pairs on 24-hour standby? Here’s a bottom-blitzing challenge for all us mere mortals:
Do bottom contractions while you’re brushing your teeth (that’s a full two minutes). It may not sound like much, but you’d be surprised at the difference it makes.

Things to look out for:
Get started now and don’t forget to let us know how it goes!
January 29, 2010
What are the glutes muscles?
February 1, 2010
Hi Marggaret,
‘Glutes’ is an abbreviation for gluteus maximus, the large muscles that form each of the buttocks.
Let us know how you get on!
January 25, 2010
What do your shoes do for you?
January 25, 2010
I have seven pairs and just love them and my knees don’t hurt at all when I wear them! Thanks!
January 27, 2010
FitFlop are what I wear most of the time with my lifestyle in Southern CA. They are the most comfortable shoe and they really do help tone!
I have a few pairs of Billow and Mukluk and I don’t know what I would have done without them this winter, they keep me warm and FitFlop comfy.
I also have a bunch of Walkstar sandals. I started wearing them a few years ago and keep adding to my collection. I LOVE FitFlop and can’t wait for the next collection!
January 27, 2010
Bought a pair of FitFlop about last Sept, wear indoors as slippers, but not the actual slipper pair. They are great & comfortable. Thanks
January 27, 2010
As a Reflexologist I am very impressed with these shoes, as they do work, and do improve tendon problems and other leg problems. I did not find them at all difficult to wear, and have got the long sheepskin boot (Inuk) and Gogh. I would suggest bring out some more styles for the summer as I do not like the toe post, so bring out some Birkenstock style FitFlop sandals please.
January 28, 2010
I have 3 pairs bought first pair in USA and so wish I had bought more they were the patent graduated colour (can’t remember style and had so many comments. Now have Electra in Black and will get Pewter this year, also Walkstar in blue and may also get Oasis in brown. I have rheumatoid arthritis and find them so comfortable and would wear all year if I could. I will need to save up for some boots for this winter too.
January 28, 2010
FitFlop have helped my back pain to go away! Had a pair for my birthday in April 09 and wore them constantly as they were so comfy. I am desperately trying to get the boots so I can be rid of back ache through the winter.
January 29, 2010
As a person in chronic, yet moderate, pain.. They are the difference between staying on the couch and getting up and going for it. Honest.
You’ve hit on something, probably some unintended result, but maybe there’s something to walking on a more ‘natural’ surface that we should have known all along. Would tell you how many pairs I have….but my husband might read this someday. LOL
January 30, 2010
I have two pair of the FitFlop which have really helped with a foot injury. I would own more but for some reason not all your the shoes in your collections are in a size 5 or smaller.
FitFlop gurus … make size 5 (even 4.5!!) in all your footwear for the petite women!! Size 6 are still far too big for us. You’re missing out on a huge market!
January 31, 2010
I cannot praise these shoes enough. I recommended them to a friend and even her husband noticed the loss of weight around her thighs and calves. My mother suffers from Siatica, she has not had any severe pain since she wore them and continues to love them. I have just bought a pair of Mukluk and they were a god send in the snow in the UK just recently.
They should be more readily available in the UK though so more people know about them. Other FitFlop wearers also stop me in the shops to say how much they love them.
February 1, 2010
I have three pairs of FitFlop sandals and a pair of Gogh, which I wore indoors this past winter as slippers. I wore the sandals for 6 months last year, and they completely took away all my plantar fasciitis pain. I am desperate for the trainers! I will definitely by buying at least two more pairs this year; am waiting for the whole collection to be unveiled. As for what they “do” for me - they enable me to walk pain free, fast, for several kms a day, on all types of terrain including cobbles and hills. They literally saved my life.
February 4, 2010
After years of not being able to walk far without pain, I have taken back my life with the help of FitFlop, I spent £500 on having 2 lots of inner soles made for me by the podiatrist, to no avail, I put on weight because I couldn’t walk far, so was getting really depressed, I had my feet x-rayed at the hospital and all that came back was wear and tear, thank goodness for FitFlop, please can we have more styles, and more shops that sell them, everywhere gets sold out so quickly, I am now looking to get mine from the U.S.
But a huge thank-you, please carry on your great work.
February 4, 2010
I got a pair of Mukluk for Christmas and have lovely warm comfy feet ever since. I love them !!!!!!!!!!!!!!
February 5, 2010
I will never buy another pair of shoes again. After having my twins last year i could barely walk, even barefoot the pains in my feet and legs were unbearable - FitFlop got me through these tough times and i’ve been in love with them ever since. I have a house pair and an outside pair - of which i wear regular on my weekly 5mile walks, for work, shopping, on my treadmill and…… and in the snow! These sandals are simply to great to take off, i love them and i’m currently shopping for a new pair. No woman should be without, it’s simply an injustice to ones feet!
January 12, 2010
FitFlop lovers, we need your opinions please. You’ve got 24 hours!

13 January, 2010
Thank you for the feedback. Image is no longer available.
January 12, 2010
They look ok, a little boring maybe… but in saying that maybe just maybe i could get away with the black ones for work?
Love the idea of trainers the trainers though
Possibly do something a little more funky with the coloured ones?
A side view would have been good.
January 12, 2010
New trainer mock ups look ok but only the front view. showing! Not much to go one!
January 12, 2010
Look VERY comfy! Don’t like over decorated trainers so these would suit me fine, and still look smart enough for work but great for casual wear as well.
January 12, 2010
Where and when will they be available for purchase? I miss wearing my FitFlop footwear because it’s too cold. I need them fast!
January 12, 2010
I just love them!! Been waiting for something like this for a long time, since I still needed shoes I could wear to work during spring and summer. And these seem perfect. Like the two colors in the middle the best.
January 12, 2010
They look like something the Tweenies would wear. Reebok are doing a trainer that looks like a trainer with similar technology to FitFlop. Love the boots and mules but HATE the look of these (even without a side view). Too remedial looking.
January 12, 2010
Hi, looking sleek and simple and I like that a lot. Please add views from other angles as well.
January 12, 2010
They do look a bit like something my 60 year old mother would choose but it’s difficult to really tell without a view of the side. As a gym user (with plantar fasciitis), and the owner of every other pair of FitFlop available I can’t wait for the trainers, however I would like to see something that looks a bit more like a conventional trainer. These look a bit like bowling shoes!
January 12, 2010
Am total FitFlop fan! But agree with other comments, need side view of trainers, and yes they do look a little boring! But am keen to have a trainer that is as effective as the FitFlop.
January 12, 2010
Love the red… Profile pic please as front on they look like any old skating shoes
January 13, 2010
They’re plain-looking but I prefer them that way & will do based on the limited top view. No mention about the material - but coming from your company who thinks of our well-being just by wearing shoes, am sure you’ll not scrimp on the “comfort” factor. Would love to see a Velcro version & more colors of this trainer.
January 13, 2010
Awesome - loving the black (so hard to get great trainers in BLACK or RED)!!!
January 13, 2010
Please add more photos of different angles. It’s difficult to tell what they look like!
January 13, 2010
Get them out and in the stores!
January 13, 2010
Bit plain for my liking, look a bit like ten pin bowling shoes … Side view would be nice.
January 13, 2010
I love the idea.
Red, Metallic really appeal to me.
White and Black look like they need more detail? But hard to see.
Could stretch to do more ‘it-shoe’ flagship colours - think this would make them even more desirable on the fashion dimension as clearly they will appeal on practical front.
Needs to rival converse I think.
January 13, 2010
These look fab!!! When will they be available to buy???
January 13, 2010
Hi everyone,
Thank you all for your comments.
Unfortunately there are no more pictures available at the moment but we appreciate the feedback given based on these photos. It is great that you sound as excited as we are about this new model and we hope to launch them in the middle of this year. Make sure you sign up to our mailing list and/or join us on Facebook and Twitter so that you are the first to know.
January 13, 2010
GREAT, FANTASIC, BRILL… Have been desperate for a trainer-style FitFlop to ‘come out’ I do loads of walking with my dogs “off road” (not suitable for flip-flop style in summer or “boot” styles in winter). Can’t wait to get my hands (feet?!) on a pair!
January 13, 2010
Luv em,luv em, luv em…. when will they be available?
January 13, 2010
Agree with most other people about shots of other angles, especially and most importantly side on. You reply that you have no other pictures at the moment but seriously, how difficult can it be to click a camera and download it on your web? Also agree with somebody who says they look a bit like bowling shoes, so might look ok under jeans/long jogging bottoms but possibly a bit ‘old fashioned’ with leggings, shorts etc. Maybe your next pictures could show somebody modelling them in various gym like attire.
However, I have several pairs of Walkstar sandals, (sadly couldn’t get boots I wanted for love nor money in the UK ) and my Plantar fasciitis symptoms (sooooooooo painful) have improved massively, so know it is likely I will get a pair whatever they look like.
January 13, 2010
In preparing for a 3 week walking trip around Europe last spring, I had my local shoe repair add a heavy duty elastic band to my Gogh FitFlop. No foot pain, no knee pain, no back pain. I’ve been waiting for FitFlop to come out with a tie shoe for more outdoor wear. I live in Colorado and can’t wear my FitFlop on the mtn. trails. Hope to see these shoes for sale soon.
January 13, 2010
I have absolutely no doubt that are comfortable but as for the look, It’s hard to comment without a side shot.
But … from those photos they look pretty good so far, I like the 2 colors in the middle the best.
January 14, 2010
Hi Katherine,
We appreciate your feedback. Check out our facebook page as there is another picture of the trainer mock ups. This will only be online for today so be quick.
January 17, 2010
Please,
Make some closed shoes because thongs are not for me.
Thanks
FRANCE
January 18, 2010
I bought these last week at the Singapore Zoo while on vacation. I have a knee injury that causes swelling anytime I am on my feet or walk for more than about an hour. I wore these ALL day.. (even though they said to ease into wearing) because they were so awesome. I could feel the difference immediately. We walked for about 7 hours straight and at the end of the night, when I would normally have an ice pack on my knee and be overdosing on Motrin… I had NO.. I repeat NO pain whatsoever… for the first time in over 2 years!!! The next day we went sighseeing again and I wore them all day, with the same results. I have been babying my knee since summer of 2007, trying to convince the doctor that I don’t need surgery for my torn ACL and torn miniscus (spelling??) So far.. they have been the answer to my prayers.. and my sanity! I LOVE these FitFlops! Now.. if you can only make a dress shoe that I can wear to work with the same effect????
January 18, 2010
Am waiting for the details of your adjustable strap range for those of us with high insteps. I was told about this by a FitFlop exhibitor this past autumn.
January 18, 2010
Agi, The adjustable strap FitFlop sandals will be out soon, we’re aiming for May. If you haven’t already, please sign up to our mailing list to be kept up to date with all our latest developments.
January 18, 2010
Would give comments if i could get a size 3 in any winter style. Small footed people are being alienated!!!
January 19, 2010
Can’t believe I missed the opportunity to comment on a trainer! I need an in-between style for when it’s too hot for boots and too cold for sandals so a trainer sounds perfect. However, what I can tell you is size four seems almost impossible to buy. I already have four pairs of Walkstar III, and after searching for ever and ever, finally managed to get Inuk in black and Mukluk in chestnut - can’t tell you how happy that made me. Bought the Ultra Lounge in chocolate colour but after just one week, the fur at the back of the heel on one of them went completely bald! Returned them for an exchange, but yes you’ve guessed it, no size four and no likelihood of getting any now (they tell me). Make some more of all styles - quickly !!!
January 20, 2010
I love the look of these, i have been advised by my physio to wear fitflop shoes indoors. As i have had a fracture, sprain all in my right foot and they will support my feet indoors. Cant’ wait to own a pair.
January 21, 2010
Absolutely adore my FitFlops boots. I cannot take them off my feet. I know they were silly money E170 but worth every penny.
January 28, 2010
Please hurry with the FitFlop trainers… I must have some!
February 5, 2010
I ordered my FitFlop footwear through B&BWorks. I absolutely adore mine. I have back issues that have kept me from working for almost 10 years, so I was worried. Silly Me! I have a tight butt, stronger legs and the sandals are comfortable. I have worn them everywhere.
January 8, 2010
The Times Fashion Editor votes FitFlop as ‘firm’ favourite this winter.
To see Kelly Brook wearing the Anna Sui for FitFlop Shakoha and read the full article in The Times 6/1/2010 click here or visit www.women.timesonline.co.uk.
January 11, 2010
I bought my FitFlop boots last week - for £199 - specifically to wear in the bad weather. The soles have excellent grip; I have felt very ’safe’ and my feet have kept warm and dry. However, the boots are very badly marked. I was advised not to spray before wearing as they had been pre-treated. I inserted the blocks between wearings and dried them out naturally and then brushed with a soft brush - all as instructed. Help! What do I do with them now? (Am bitterly disappointed).
January 21, 2010
the availability for the mukluk boots is really poor, perhaps if you made more, you would sell more!!!!!!! (and make more money!!)
January 21, 2010
Hi Jane,
Sorry to hear you haven’t been able to find a pair of Mukluk boots. The entire winter range sold out incredibly quickly and we have been inundated with requests to find stock. Rest assured that the next winter range will bigger and better.
January 27, 2010
I have been desperate to purchase a pair of Mukluk, I suffer badly with my feet, and thought they would be ideal for my forthcoming holiday. Do you think I could be lucky to find a pair in New York?
January 28, 2010
I coach a high school swim team so I spend a lot of time on my feet. I was very happy to see that you all started making shoes. I have been wearing the sandals for 2 - 3 years and enjoy the same level of comfort in the shoes. I can’t wait for a style that ties on, since that is my preference. Keep up the good work - I love your stuff!
February 8, 2010
Hi Beryl,
Sorry the Mukluk are sold out in most sizes now but there are still a few larger sizes floating around. What size are you looking for?
January 4, 2010
Our Spring Summer collection is coming soon!
Our new colours will be in store at the following dates (we advise you contact your local retailer to check they have your size and chosen colour):
WOMEN
MEN
KIDS
WOMEN
MEN
KIDS
Check local stockist for available colours and styles.
MORE styles and colours coming… Watch this space!
January 8, 2010
what is the style the girl is wearing in one of your banners (when you click on ‘our range’ it shows)?
January 11, 2010
Hi Kelly,
That sandal, the Pietra is new to the Spring/Summer range and will be available in stores this March.
January 11, 2010
I also saw the ‘Pietra’ (shiny blue with a raised detail down the middle?) and wondered who would sell it? I noticed last year that not everyone sold everything.
January 11, 2010
Hi Maggie,
The Pietra will be widely available from March but not all FitFlop stockists will carry this model. In March we advise you contact your local retailer to check they have your chosen colour in your size.
January 11, 2010
Can you advise on where to buy black mukluks in the UK? Please will you consider making more this spring - our springs are not so warm, and besides, I want to avoid the same situation again next year of them being sold out! Thanks very much, Carolyn.
January 12, 2010
Any chance of a orange FitFlop for the summer?
January 12, 2010
Love the fact we girlies are getting a superb new range to purchase but what about the guys?
January 14, 2010
Where are the slides? There are a lot of people who can’t wear thongs? There are going to be some very disappointed customers.
January 14, 2010
Patti, not to worry we still have some more styles to launch, sign up to our mailing and keep an eye on our website for all our new developments.
January 18, 2010
Hi Amanda,
Sorry there are no orange models in this spring summer range but I will pass your suggestion on to our development team for consideration in future ranges.
Thank you.
January 28, 2010
Love the Pietra, will they be available in the UK online?
January 29, 2010
Your shoes have saved my feet. They are the most comfortable–and healing–shoes I’ve ever worn! I have two pairs of the sandals, the slippers, and the boots (Mukluk)… but what I REALLY need is a pair for spring and summer but not flip-flops. Not as warm as the boots, not as casual as sandals… The closed toe clog would be perfect, if not suede and fleece-lined: still too wintry/warm! I’m longing for a LEATHER CLOG. And some fashionable slides for everyday wear. Any chance these are forthcoming SOON???! Thank you!
January 29, 2010
I loved loved loved my FitFlop boots and that is the only boot I have worn all winter. I am anxious for spring and summer styles to be in the stores. My summer FitFlops are two years old and still look great but it is time for a new style.
January 30, 2010
Help!! I really wanted some Mukluk boots but left it too late. When will you be restocking?
January 30, 2010
Is it true that there will be children’s sizes this summer? I have small feet and find size 3 too big in most of the styles.
January 30, 2010
I absolutely love FitFlop, but have a problem with the Gogh attracting lint and dog hair. I wish you would make them in leather. Any chance of that?
February 1, 2010
Hi Kim,
Yes, we are doing a kids range this season! Currently you will see the Oasis for girls and Electra for girls here on the website which are due in stores March/April depending on your location. Click here for availability dates. The sizing chart for these will be available later this week and watch this space for more to come later this season.
February 2, 2010
Hi Sue,
Sorry there is no more stock arriving of the winter models. We have been inundated with requests for the Mukluk and have had no luck in finding any stock unfortunately.
February 2, 2010
Hi Deborah,
The Pietra is due in March and will be available at most of our online retailers.
February 2, 2010
Hi Martha,
Our clogs have been extremely popular and we will be growing this range in the future. Thank you for your comments, we will take them onboard.
February 5, 2010
Hi Vicki,
Sorry the Shakoha was a limited edition boot released as part of the Autumn/Winter range in November last year and sold out very quickly. I hope you can find something in our Spring/Summer range instead.
February 5, 2010
Love to know that you come up with newest and sexiest style -PIETRA. I like it that’s why i have searched for the nearest shopping mall here in Winnipeg where i can buy that. Wish me luck to have PIETRA at Quarks/Urban Trail. Hope I can get one, just thinking which fit sexier to my feet, the black one or the silver one. LOVE IT.
February 6, 2010
Are there no pictures of any kind of FitFlop? Especially the brand new ones… Can you please just put some pictures?…!!!??
February 8, 2010
Hi May,
You can view all the current products on the ‘our range’ page. There are more models to come later this season so join our mailing list and/or our Facebook page to get all the latest news.

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