WHY ARE OUR SHOES SO COMFORTABLE?
SEE THE SCIENCE BEHIND OUR SOLES 

 MEET DR. KIM LILLEY
With a PhD in Biomechanics, Kim heads up our R&D department, developing and testing all technologies.
Thanks to her innovation and expertise, our soles deliver extraordinary all-day comfort.

Fitflop Footbed Technology. Running on Treadmill. Portrait of Kim Lilley
Black and White Photograph Dr. Kim Lilley of Fitflop

WHAT IS BIOMECHANICS?

Biomechanics is the study of the human body, how it moves, why it moves and how we can affect it with things like shoes or equipment.

- JORDAN VIENNEAU
SR. BIOMECHANICS TECHNICIAN
HUMAN PERFORMANCE LAB, CALGARY

 HOW ARE OUR SHOES TESTED?

All our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading biomechanics research centre.
Here we study how our shoes affect muscle activity and optimise pressure diffusion and body alignment.

Three images showing Technology testing behind Muscle activity, Body alignment and Pressure Diffusion.
Three images showing Technology testing behind Muscle activity, Body alignment and Pressure Diffusion.

COMFORT OR STYLE?

We don’t believe they have to be mutually exclusive. In our shoes you will both look and feel good, all day every day. 

Sliding image featuring variety of Fitflop Shoe styles and Footbed Technology.
Sliding image featuring variety of Fitflop Shoe styles and Footbed Technology.