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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Sally Bullock
    ,

    I love Fit Flops as they fit my feet…

    I love Fit Flops as they fit my feet perfectly!!! Great sale got 3 pairs for a fantastic price,I don't buy anywhere else.!!

    rating
    Anna Oeding
    ,

    My new go-to sandal

    My new go-to sandal

    rating
    Mrs.B.Anne Hands
    ,

    Delivered swiftly

    Delivered swiftly. Very easy to order and got a senior discount. Wonderful !!

    rating
    Teresa Mcnamara
    ,

    Good quality very comfortable and good…

    Good quality very comfortable and good service

    rating
    Mrs Bradwell
    ,

    Easy ordering and returns policy

    Easy ordering and returns policy, this from a technophobe.

    rating
    Mrs M Sharp
    ,

    Straightforward transaction and…

    Straightforward transaction and delivery.

    rating
    Barbara Camu
    ,

    easy to order the shoes itself is…

    easy to order the shoes itself is really comfortable

    rating
    Mrs C. Harrogate
    ,

    Stylish and comfortable

    Stylish and comfortable

    rating
    Robin
    ,

    Very nice flip flops!

    Very nice flip flops!

    rating
    Ms anne decarteret
    ,

    Very satisfied with shoes

    Very satisfied with shoes, ordered 2 sizes and returned one, easy returns process. Good communication.

    rating
    Charles Magan
    ,

    Second Pair

    This is my second pair of these sandals and I love them

    rating
    Pauline
    ,

    FitFlops comfort

    Decided to purchase day type FitFlops and also ones that are more for evening wear. Can honestly say both types were true to size and supported my feet in the areas I required, the arch and the heel. I would definitely look to purchase again.

    rating
    Marian Bavin
    ,

    Deliveries are always on time and never…

    Deliveries are always on time and never any problem if one has to return or exchange an item.

    rating
    Carol Horgan
    ,

    Always very happy with any Fitflops l…

    Always very happy with any Fitflops l buy.

    rating
    Suzanne duncan
    ,

    Great walking boots

    Arrived within 2 days… omg fabulous the boots fit perfectly ( true to size) so comfortable for any kind of walking activity & really keep my feet dry. Absolutely recommend

    rating
    customer
    ,

    Easy to order

    Easy to order, great and timely delivery and sandals seem to fit well

    rating
    Mary Mccarthy
    ,

    I’m really pleased with fit flops but I…

    I’m really pleased with fit flops but I hope none of the jewels come off as they did on my black ones I bought last year

    rating
    jannetje
    ,

    Super shoes!

    Super shoes!! Reliable service

    rating
    fred
    ,

    shoes fit very well and delivered on…

    shoes fit very well and delivered on time.

    rating
    Flay
    ,

    Great shoes great price

    Great shoes great price

    rating
    Sally Bullock
    ,

    I love Fit Flops as they fit my feet…

    I love Fit Flops as they fit my feet perfectly!!! Great sale got 3 pairs for a fantastic price,I don't buy anywhere else.!!

    rating
    Anna Oeding
    ,

    My new go-to sandal

    My new go-to sandal

    rating
    Mrs.B.Anne Hands
    ,

    Delivered swiftly

    Delivered swiftly. Very easy to order and got a senior discount. Wonderful !!

    rating
    Teresa Mcnamara
    ,

    Good quality very comfortable and good…

    Good quality very comfortable and good service

    rating
    Mrs Bradwell
    ,

    Easy ordering and returns policy

    Easy ordering and returns policy, this from a technophobe.

    rating
    Mrs M Sharp
    ,

    Straightforward transaction and…

    Straightforward transaction and delivery.

    rating
    Barbara Camu
    ,

    easy to order the shoes itself is…

    easy to order the shoes itself is really comfortable

    rating
    Mrs C. Harrogate
    ,

    Stylish and comfortable

    Stylish and comfortable

    rating
    Robin
    ,

    Very nice flip flops!

    Very nice flip flops!

    rating
    Ms anne decarteret
    ,

    Very satisfied with shoes

    Very satisfied with shoes, ordered 2 sizes and returned one, easy returns process. Good communication.

    rating
    Charles Magan
    ,

    Second Pair

    This is my second pair of these sandals and I love them

    rating
    Pauline
    ,

    FitFlops comfort

    Decided to purchase day type FitFlops and also ones that are more for evening wear. Can honestly say both types were true to size and supported my feet in the areas I required, the arch and the heel. I would definitely look to purchase again.

    rating
    Marian Bavin
    ,

    Deliveries are always on time and never…

    Deliveries are always on time and never any problem if one has to return or exchange an item.

    rating
    Carol Horgan
    ,

    Always very happy with any Fitflops l…

    Always very happy with any Fitflops l buy.

    rating
    Suzanne duncan
    ,

    Great walking boots

    Arrived within 2 days… omg fabulous the boots fit perfectly ( true to size) so comfortable for any kind of walking activity & really keep my feet dry. Absolutely recommend

    rating
    customer
    ,

    Easy to order

    Easy to order, great and timely delivery and sandals seem to fit well

    rating
    Mary Mccarthy
    ,

    I’m really pleased with fit flops but I…

    I’m really pleased with fit flops but I hope none of the jewels come off as they did on my black ones I bought last year

    rating
    jannetje
    ,

    Super shoes!

    Super shoes!! Reliable service

    rating
    fred
    ,

    shoes fit very well and delivered on…

    shoes fit very well and delivered on time.

    rating
    Flay
    ,

    Great shoes great price

    Great shoes great price

Read more reviews