At FitFlop, we believe a shoe isn’t truly cool unless it’s incredibly comfortable. That’s why, in 2007, we launched our first iconic sandal - sporty-gorgeous on top, with world-class ergonomics underfoot.

Since then, our R&D team, led by Dr. Kim Lilley, has been fusing biomechanics with engineering to create the world’s most comfortable footwear. We study whole-body movement from the foot up - measuring pressure diffusion, joint alignment, and muscle activity - to fine-tune every step.

Slip on a pair and you’ll feel the difference. Instantly.