Want to know how we make our shoes so ridiculously comfy? It’s not magic, it’s science. Led by Dr Kim Lilley and her team, our in-house biomechanists work hard to develop world-class technology for out-of-this-world comfort. Because sure, shoes have to look good. But they also have to support you. Every sandal, shoe, sneaker and boot is engineered to work with your body alignment and natural movement, undergoing meticulous testing before reaching your feet. Afterall, you’ve got a lot to do. You need really great shoes.


The original. Our Microwobbleboard™ midsole technology makes every step feel like you're walking on clouds. Our triple density padding is as popular today as it was when we first started, it's noticeably comfortable and just keeps getting better. Biomechanically designed to conform to your feet, absorbing shock and reducing muscle strain for long-lasting comfort - what's not to love?


The flat-out fabulous one. Flats look chic but can be difficult to walk in. Not ours though. Our Dynamicush™ technology holds the key to seriously comfy ballerinas and sandals. We’ve hidden high-rebound cushioning within contoured footbeds. Feel like you’re walking on pillowy marshmallows wearing our biomechanically-engineered, ultra-flexible, slip-resistant flats.


This is a complete game changer. You probably never thought flip flops could be THIS comfortable. Our ultra-lightweight and ultra-cushioned iQushion™ air foam technology ensures long-lasting comfort and complete shock absorption. The days of struggling to put on your flip flops are long gone. Our anatomically shaped footbed and integrated arch contour adapt to your feet and ensure a secure fit and support.


The sporty, spring one. Find your groove with our movement propelling Neodynamic™ technology. It’s what makes our performance sneakers flexible, stable and superbly supportive. It took two years to engineer the tech to perfection – flex grooves for fluid movement, a contoured footbed for arch support and ultra-high-rebound cushioning for less impact. Ready, set, go.


The everyday essential. Shoes that feel as though they have been made JUST for you, our Anatomicush™ technology provides super-light and oh-so-flexible cushioning. Flex lines are cut into the soles to let your feet move freely and an anatomical-arch contour cups your feet for total comfort. Once you’ve tried them, other trainers don’t stand a chance.


The one you never knew you needed. Some might say our waterproof wellies are the most comfortable on the market. Designed with WonderWelly™ technology that feels JUST like sneakers. The honeycomb padded heel absorbs shock, the elastic ribs in the forefoot help you push off, and the contoured arch support ensures maximum comfort. Stay dry in style.