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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 54,115 reviews ontrustpilotShowing our 5 star reviews
    rating
    Anna Oeding
    ,

    My new go-to sandal

    My new go-to sandal

    rating
    Suzy Griffiths
    ,

    Great shoes

    Great shoes, very comfortable.

    rating
    Assumpcio Vallmajor
    ,

    All is perfect

    All is perfect

    rating
    Laura A Rivas Menéndez
    ,

    Amazing my boots are just lovely

    Amazing my boots are just lovely

    rating
    MoJo
    ,

    Amazing!

    Great customer service. Love the shoes

    rating
    Mrs Sarah Murphy
    ,

    Great!

    As usual, speedy delivery and fitflops as described. Good fitting. Love the colour of the rose gold with espedrill type sole. Perfect!

    rating
    Anne Bowman
    ,

    Amazing product and service!

    Great. Easy to order and return items.

    rating
    MS J MACAULAY
    ,

    So comfortable

    This is the second pair I have bought in this style. One tan and one white. So comfortable

    rating
    Jane Marchment
    ,

    Quick dispatch and excellent product

    Quick dispatch and excellent product. Summery but SOOO comfy for walking. Quite pricey but purchased in the sale so decent value.

    rating
    L Salman
    ,

    Great products

    They have great products and the delivery was even earlier that originally booked.

    rating
    Sharon Dunphy
    ,

    Really comfortable

    Really comfortable. Really great sandals - can be dressed up or down.

    rating
    branka arslan
    ,

    I’m in love with my purchase

    Shipment came very quickly. I am so pleased with the flip flops I ordered, they are so stylish and perfect for cruising as they are both casual and classy.

    rating
    Corinne Hollinger
    ,

    Customer service fast and very efficient

    Customer service was wonderful

    rating
    TD.
    ,

    Great shoes and service !

    Ordering was straightforward . Delivery and updates were good. Shoes are great as usual. Comfortable and good quality.

    rating
    Katie Cooper
    ,

    Very pleased

    Very pleased

    rating
    NP
    ,

    The sandals are gd in design and comfort.

    Great and comfortable fr walks, helps the feet and also the designs are very gd for all ages.Specially this yrs sandals

    rating
    Mitzi Evans
    ,

    Walking Sandals

    It was easy to find what i needed. I typed in the screach engine that I wanted walking sandals and I chose the one I liked after looking at how much support my feet would get while out walking. The packaging was lovely. You can see great care was taken. I love them.

    rating
    Mr and Mrs Fuller
    ,

    Would highly recommend!

    I’ve purchased several pairs of Fitflop shoes over the years. As someone who has suffered a torn ligament in my foot, I find these comfortable, cushioned and supportive at the same time they are attractive in design. Would highly recommend! Mrs B Fuller

    rating
    Amy F
    ,

    Comfy right out of the box

    Comfy right out of the box. Footbed is solid and sturdy. I live on the side of a mountain where the morning mist keeps the grass wet until noon. These are great for keeping my feet dry while walking my dog daily, and avoiding the snakes and other critters that may be lurking around! The back is adjustable; I have muscular legs and don't need to open them up at all. Very pleased with purchase.

    rating
    Catherine Gallardo
    ,

    good quality and fast delivery

    good quality and fast delivery

    rating
    Anna Oeding
    ,

    My new go-to sandal

    My new go-to sandal

    rating
    Suzy Griffiths
    ,

    Great shoes

    Great shoes, very comfortable.

    rating
    Assumpcio Vallmajor
    ,

    All is perfect

    All is perfect

    rating
    Laura A Rivas Menéndez
    ,

    Amazing my boots are just lovely

    Amazing my boots are just lovely

    rating
    MoJo
    ,

    Amazing!

    Great customer service. Love the shoes

    rating
    Mrs Sarah Murphy
    ,

    Great!

    As usual, speedy delivery and fitflops as described. Good fitting. Love the colour of the rose gold with espedrill type sole. Perfect!

    rating
    Anne Bowman
    ,

    Amazing product and service!

    Great. Easy to order and return items.

    rating
    MS J MACAULAY
    ,

    So comfortable

    This is the second pair I have bought in this style. One tan and one white. So comfortable

    rating
    Jane Marchment
    ,

    Quick dispatch and excellent product

    Quick dispatch and excellent product. Summery but SOOO comfy for walking. Quite pricey but purchased in the sale so decent value.

    rating
    L Salman
    ,

    Great products

    They have great products and the delivery was even earlier that originally booked.

    rating
    Sharon Dunphy
    ,

    Really comfortable

    Really comfortable. Really great sandals - can be dressed up or down.

    rating
    branka arslan
    ,

    I’m in love with my purchase

    Shipment came very quickly. I am so pleased with the flip flops I ordered, they are so stylish and perfect for cruising as they are both casual and classy.

    rating
    Corinne Hollinger
    ,

    Customer service fast and very efficient

    Customer service was wonderful

    rating
    TD.
    ,

    Great shoes and service !

    Ordering was straightforward . Delivery and updates were good. Shoes are great as usual. Comfortable and good quality.

    rating
    Katie Cooper
    ,

    Very pleased

    Very pleased

    rating
    NP
    ,

    The sandals are gd in design and comfort.

    Great and comfortable fr walks, helps the feet and also the designs are very gd for all ages.Specially this yrs sandals

    rating
    Mitzi Evans
    ,

    Walking Sandals

    It was easy to find what i needed. I typed in the screach engine that I wanted walking sandals and I chose the one I liked after looking at how much support my feet would get while out walking. The packaging was lovely. You can see great care was taken. I love them.

    rating
    Mr and Mrs Fuller
    ,

    Would highly recommend!

    I’ve purchased several pairs of Fitflop shoes over the years. As someone who has suffered a torn ligament in my foot, I find these comfortable, cushioned and supportive at the same time they are attractive in design. Would highly recommend! Mrs B Fuller

    rating
    Amy F
    ,

    Comfy right out of the box

    Comfy right out of the box. Footbed is solid and sturdy. I live on the side of a mountain where the morning mist keeps the grass wet until noon. These are great for keeping my feet dry while walking my dog daily, and avoiding the snakes and other critters that may be lurking around! The back is adjustable; I have muscular legs and don't need to open them up at all. Very pleased with purchase.

    rating
    Catherine Gallardo
    ,

    good quality and fast delivery

    good quality and fast delivery

Read more reviews