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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 54,115 reviews ontrustpilotShowing our 5 star reviews
    rating
    Jo Halliday
    ,

    Loved fitflop for years and still do!

    It's an easy to use website therefore shopping, and payment is simple. Standard delivery is pretty quick too. I've loved fitflop for years, they are so comfortable and supportive and are immediately wearable. No more blisters wearing shoes"in".

    rating
    Green, Camie
    ,

    Highly recommend!

    I own two pairs of fitflops, one pair of platform flip-flops and a pair of tennis shoes. They are quite literally the most comfortable shoes I've ever worn! I can wear both all day, walking, working, shopping... whatever I'm doing, nothing hurts at the end of the day! They are soft, but supportive in all the right places, not to mention super cute!

    rating
    Guest
    ,

    A love them

    I have bought many times from Fitflop So so comfortable Excellent quality First tip with a slider excellent Usually buy loafers for work as always comfortable from the minute you put them on No pinching or discomfort Worth the price

    rating
    Katya Vrancheva
    ,

    The most comfortable shoes I've ever…

    The most comfortable shoes I've ever worn.

    rating
    Mrs Cathy Falkingham
    ,

    Beautiful n stylish as ever…I won’t buy…

    Beautiful n stylish as ever…I won’t buy any other brand of footwear…it’s like walking on a soft cloud

    rating
    Marianne Burget
    ,

    Great product!!!

    Great product!!!! Love the shoes

    rating
    Janet Martin
    ,

    Love Fitflops

    Love Fitflops! They work great for me

    rating
    Lauren Hambrook
    ,

    Comfortable and stylish

    Comfortable and stylish

    rating
    Jan
    ,

    Shoes were delivered on time and are as…

    Shoes were delivered on time and are as described. They are beautifully comfortable and exactly what I wanted.

    rating
    LYNN PODOWSKI
    ,

    Quick delivery

    Quick delivery, lovely sandals. Very happy

    rating
    K. Barker
    ,

    Delivery/ returns excellent

    Delivery/ returns excellent - sandal very comfortable and with percentage off price affordable

    rating
    Tricia in Gt Barford
    ,

    Absolutely love my Green sparkly…

    Absolutely love my Green sparkly FitFlops. Great service and fab discounted price.

    rating
    Gazela
    ,

    Good quality clogs

    Good quality clogs. Very comfy for long hours. Size in half preferable ,but not available

    rating
    Jane Burress
    ,

    Best

    My 3rd pair and they fit like a dream. I just wish they weren't so expensive

    rating
    Carole Ann
    ,

    Lovely colour, light and comfortable shoes

    Very prompt delivery and very pleased with my shoes.

    rating
    Gina Leonard
    ,

    Excellent product

    Excellent product, really comfortable.

    rating
    Brian Byrne
    ,

    Good customer service

    Ordered two pair of shoes but when package was delivered it had been opened and only one pair of shoes were in package. After a series of emails inc photos of package and cctv of delivery I was refunded for the shoes not delivered. I reordered the shoes and am very happy with them good fit and very comfortable

    rating
    Mrs Jennifer Peterson
    ,

    Quick efficient service

    Quick efficient service

    rating
    Sarah
    ,

    Comfortable well made shoes, fast delivery

    Great shoes, easy to order, speedy delivery

    rating
    JE
    ,

    Love the sandals

    Love the sandals. So comfy and I have weird problematic feet

    rating
    Jo Halliday
    ,

    Loved fitflop for years and still do!

    It's an easy to use website therefore shopping, and payment is simple. Standard delivery is pretty quick too. I've loved fitflop for years, they are so comfortable and supportive and are immediately wearable. No more blisters wearing shoes"in".

    rating
    Green, Camie
    ,

    Highly recommend!

    I own two pairs of fitflops, one pair of platform flip-flops and a pair of tennis shoes. They are quite literally the most comfortable shoes I've ever worn! I can wear both all day, walking, working, shopping... whatever I'm doing, nothing hurts at the end of the day! They are soft, but supportive in all the right places, not to mention super cute!

    rating
    Guest
    ,

    A love them

    I have bought many times from Fitflop So so comfortable Excellent quality First tip with a slider excellent Usually buy loafers for work as always comfortable from the minute you put them on No pinching or discomfort Worth the price

    rating
    Katya Vrancheva
    ,

    The most comfortable shoes I've ever…

    The most comfortable shoes I've ever worn.

    rating
    Mrs Cathy Falkingham
    ,

    Beautiful n stylish as ever…I won’t buy…

    Beautiful n stylish as ever…I won’t buy any other brand of footwear…it’s like walking on a soft cloud

    rating
    Marianne Burget
    ,

    Great product!!!

    Great product!!!! Love the shoes

    rating
    Janet Martin
    ,

    Love Fitflops

    Love Fitflops! They work great for me

    rating
    Lauren Hambrook
    ,

    Comfortable and stylish

    Comfortable and stylish

    rating
    Jan
    ,

    Shoes were delivered on time and are as…

    Shoes were delivered on time and are as described. They are beautifully comfortable and exactly what I wanted.

    rating
    LYNN PODOWSKI
    ,

    Quick delivery

    Quick delivery, lovely sandals. Very happy

    rating
    K. Barker
    ,

    Delivery/ returns excellent

    Delivery/ returns excellent - sandal very comfortable and with percentage off price affordable

    rating
    Tricia in Gt Barford
    ,

    Absolutely love my Green sparkly…

    Absolutely love my Green sparkly FitFlops. Great service and fab discounted price.

    rating
    Gazela
    ,

    Good quality clogs

    Good quality clogs. Very comfy for long hours. Size in half preferable ,but not available

    rating
    Jane Burress
    ,

    Best

    My 3rd pair and they fit like a dream. I just wish they weren't so expensive

    rating
    Carole Ann
    ,

    Lovely colour, light and comfortable shoes

    Very prompt delivery and very pleased with my shoes.

    rating
    Gina Leonard
    ,

    Excellent product

    Excellent product, really comfortable.

    rating
    Brian Byrne
    ,

    Good customer service

    Ordered two pair of shoes but when package was delivered it had been opened and only one pair of shoes were in package. After a series of emails inc photos of package and cctv of delivery I was refunded for the shoes not delivered. I reordered the shoes and am very happy with them good fit and very comfortable

    rating
    Mrs Jennifer Peterson
    ,

    Quick efficient service

    Quick efficient service

    rating
    Sarah
    ,

    Comfortable well made shoes, fast delivery

    Great shoes, easy to order, speedy delivery

    rating
    JE
    ,

    Love the sandals

    Love the sandals. So comfy and I have weird problematic feet

Read more reviews