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About FitFlop – US

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Mr Cole
    ,

    Fit flops are the best for me boots and…

    Fit flops are the best for me boots and sandals. I would like you to make a Mary Jane style with the wobble board sole technology. I can’t wear flat shoes anymore.

    rating
    Mary Kiernan
    ,

    quick and straightforward ordering with…

    quick and straightforward ordering with prompt delivery

    rating
    Alice Hinton
    ,

    Heavenly

    Heavenly! So comfortable yet supportive!

    rating
    Martha E Tinkler
    ,

    I love this brand

    I love this brand. Their shoes are great and so comfortable. I am so excited I don’t have to wear only sneakers. Their sandals are as comfortable as Hokas. Also, the customer service is great and the shoes arrive fast. I have I think 7 different pairs of shoes, in all different styles. Love.

    rating
    CH
    ,

    So comfy and ling ladting

    I had to exchange a pair of boots, the process was very easy and have lively new ones. I've bought many pairs of fitflop shoes, sandles, slippers, boots over the years, so comfy and long lasting. Definitely recommend them

    rating
    Mary Lam
    ,

    When I ordered the shoes they were to…

    When I ordered the shoes they were to wear for dog walking….on the muddy hill opposite my home. When they arrived they were so lovely there was no way I was going to not wear them for best!!!!

    rating
    Julie Francis
    ,

    All very smooth and really happy with…

    All very smooth and really happy with the FitFlops. Super comfy and look great

    rating
    vikki henderson
    ,

    swift delivery and really comfortable…Size 9 amazing !!!

    swift delivery and really comfortable sandals.

    rating
    LESLEY RHODES
    ,

    Fast delivery and easy to send back.

    Fast delivery and easy to send back.

    rating
    sarah
    ,

    Lovely boots!

    Lovely boots and as comfortable as always for me with this brand; love FitFlop! Not too narrow as some suggested.

    rating
    Mary C
    ,

    Excellent service all round!

    Comfortable and well fitting. My 3rd pair of the same style. Prompt delivery.

    rating
    Kimberlee Vandenakker
    ,

    Excellent Product and Service

    I have a high arch. I am over sixty and overweight. My inner foot has pain. My podiatrist prefers I don’t wear flip flops that are too soft and he believes that is the cause of my pain. I purchased three pair of Fitflops. The initial three did not fit properly. Return process was easy. The next three fit very well. I am very happy with them. They are stylish, comfortable and provide the extra support/stability I need.

    rating
    Susan Z.
    ,

    I called several times and was always…

    I called several times and was always able to talk to a very friendly helpful “real” person! So appreciated that.

    rating
    Joyce Jammeh
    ,

    Quick delivery!

    Quick delivery!

    rating
    RV
    ,

    Great foot support and sole cushioning

    Great foot support and sole cushioning, especially helpful with my high arch. Fit tends to be either slim or average, wish for greater availability of wide fit in boots

    rating
    Sharon Wylds
    ,

    Thank goodness for FitFlop

    Thank goodness for FitFlop, after having foot surgery a few years ago, I couldn’t find any suitable footwear until I discovered FitFlop, the only brand for me. Thank you

    rating
    Edythe Bouldin
    ,

    Always comfortable

    Always comfortable

    rating
    Carole
    ,

    Healthy Feet

    Easy to order, quick delivery, great product. My feet just love fit flops

    rating
    Daiva
    ,

    Best shoes

    Best shoes to have it!!!

    rating
    Sonia Rugari
    ,

    Return experience was extremely easy. I will purchase items from you in the future

    Very customer friendly

    rating
    Mr Cole
    ,

    Fit flops are the best for me boots and…

    Fit flops are the best for me boots and sandals. I would like you to make a Mary Jane style with the wobble board sole technology. I can’t wear flat shoes anymore.

    rating
    Mary Kiernan
    ,

    quick and straightforward ordering with…

    quick and straightforward ordering with prompt delivery

    rating
    Alice Hinton
    ,

    Heavenly

    Heavenly! So comfortable yet supportive!

    rating
    Martha E Tinkler
    ,

    I love this brand

    I love this brand. Their shoes are great and so comfortable. I am so excited I don’t have to wear only sneakers. Their sandals are as comfortable as Hokas. Also, the customer service is great and the shoes arrive fast. I have I think 7 different pairs of shoes, in all different styles. Love.

    rating
    CH
    ,

    So comfy and ling ladting

    I had to exchange a pair of boots, the process was very easy and have lively new ones. I've bought many pairs of fitflop shoes, sandles, slippers, boots over the years, so comfy and long lasting. Definitely recommend them

    rating
    Mary Lam
    ,

    When I ordered the shoes they were to…

    When I ordered the shoes they were to wear for dog walking….on the muddy hill opposite my home. When they arrived they were so lovely there was no way I was going to not wear them for best!!!!

    rating
    Julie Francis
    ,

    All very smooth and really happy with…

    All very smooth and really happy with the FitFlops. Super comfy and look great

    rating
    vikki henderson
    ,

    swift delivery and really comfortable…Size 9 amazing !!!

    swift delivery and really comfortable sandals.

    rating
    LESLEY RHODES
    ,

    Fast delivery and easy to send back.

    Fast delivery and easy to send back.

    rating
    sarah
    ,

    Lovely boots!

    Lovely boots and as comfortable as always for me with this brand; love FitFlop! Not too narrow as some suggested.

    rating
    Mary C
    ,

    Excellent service all round!

    Comfortable and well fitting. My 3rd pair of the same style. Prompt delivery.

    rating
    Kimberlee Vandenakker
    ,

    Excellent Product and Service

    I have a high arch. I am over sixty and overweight. My inner foot has pain. My podiatrist prefers I don’t wear flip flops that are too soft and he believes that is the cause of my pain. I purchased three pair of Fitflops. The initial three did not fit properly. Return process was easy. The next three fit very well. I am very happy with them. They are stylish, comfortable and provide the extra support/stability I need.

    rating
    Susan Z.
    ,

    I called several times and was always…

    I called several times and was always able to talk to a very friendly helpful “real” person! So appreciated that.

    rating
    Joyce Jammeh
    ,

    Quick delivery!

    Quick delivery!

    rating
    RV
    ,

    Great foot support and sole cushioning

    Great foot support and sole cushioning, especially helpful with my high arch. Fit tends to be either slim or average, wish for greater availability of wide fit in boots

    rating
    Sharon Wylds
    ,

    Thank goodness for FitFlop

    Thank goodness for FitFlop, after having foot surgery a few years ago, I couldn’t find any suitable footwear until I discovered FitFlop, the only brand for me. Thank you

    rating
    Edythe Bouldin
    ,

    Always comfortable

    Always comfortable

    rating
    Carole
    ,

    Healthy Feet

    Easy to order, quick delivery, great product. My feet just love fit flops

    rating
    Daiva
    ,

    Best shoes

    Best shoes to have it!!!

    rating
    Sonia Rugari
    ,

    Return experience was extremely easy. I will purchase items from you in the future

    Very customer friendly

Read more reviews