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About Us
At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.
The study of biomechanics and movement is our expertise, exploring each dynamic element of human anatomy to develop smart technology that ensures perfect balance and enduring comfort.
Something simply 'practical' is not enough for us – we go far beyond that to create intelligent, desirable and sophisticated footwear that works with the body, not against it.
Advanced Technology.
Outrageous Comfort.
Gorgeous Design.
You’re going
to LOVE them.
FitFlop Promotes Good Foot Health
The American Podiatric Medical Association is the leading resource for foot health information. Many FitFlop products carry the APMA Seal of Acceptance.
Our Products Are Sold In 70+ Countries...
Offering a comprehensive but curated product assortment ranging from sandals, slides and flip- flops to clogs, mules, boots and sneakers catering to men, women and children.
Just ask our community of wearers, spanning motivations and generations, women and men who live intentionally – always looking for ways to help optimise their every-day.