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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 54,115 reviews ontrustpilotShowing our 5 star reviews
    rating
    Mihele
    ,

    Ease of ordering and prompt delivery

    Ease of ordering and prompt delivery

    rating
    Elizabeth
    ,

    Arrived damaged so disappointed

    Gold ballerina pumps I have waited so long for came back in stock so placed my order. They arrived well packaged as usual but both had damage on the toes, almost like they had been worn but all labels seemed intact. Couldn't do exchange as our of stock again. Customer service were really helpful. Refund been sorted & site says back in stock but could be the one pair I returned so afraid to order. Going to ring customer service tomorrow.

    rating
    Jess
    ,

    I always wear fitflop wether they are…

    I always wear fitflop wether they are boots shoes or slippers just purchased my second pair of boots they are so comfortable and with the wobble board with the high arch I don’t have to wear orthotics which is a big difference

    rating
    Safran
    ,

    Stylish & comfortable.

    It is nice to be able to buy a red pair of sandals that are comfy and good for my feet.

    rating
    E S C
    ,

    This shoe style is comfortable and easy…

    This shoe style is comfortable and easy on the feet. I can stand for hours without and cramps or foot pain. I have just ordered my third pair.

    rating
    Deborah Daniels
    ,

    Excellent in every respect

    Easy to order. Fast delivery. Very happy with the slippers - they are so comfy!

    rating
    Sybil Lough-johnson
    ,

    Easy process delivered on time

    Easy process delivered on time

    rating
    Raymond Brown
    ,

    Very happy with purchase

    Very happy with purchase , quick delivery

    rating
    Mariberry
    ,

    Stylish FitFlops!

    Loved the colors of my slip on sandals or slippers. Perfect for both!

    rating
    Ros Cuthbert
    ,

    Pure comfort with style

    I have been a fan of fitflop shoes for years and find them high quality and great for support and my warm out feet! Their unique sole design certainly helps fallen arches and very tired feet. Good service and have never returned any of them. Thoroughly recommend these high quality shoes

    rating
    Brenda Maguire
    ,

    Best boots!

    These arrived in super speedy time, well in time for Christmas, which I didn't expect. Best boots ever! Comfortable and so warm. Love them.

    rating
    Customer10034016
    ,

    Amazing workout for the legs.

    I picked up 2 x amazing pairs of runners in the outlet / sale section. I use these for walking and boy they give the legs a great workout.

    rating
    Rita Perry
    ,

    Very efficient handling of my order and…

    Very efficient handling of my order and delivery. Prompt administration of my refund. Altogether a pleasant online experience...the way one wishes all online shopping could be but seldom is! Well done!

    rating
    Gail F
    ,

    Timely order.

    Timely order. Shoes lived up to claims and are so comfy and very attractive!

    rating
    Sonia Attoe
    ,

    Comfort and fashion

    Comfort and fashion I love my new trainers- no breaking in required- walked over 20k steps in comfort

    rating
    Kingster
    ,

    A really lovely boot

    A really lovely boot, very very comfortable and a great look.

    rating
    Shirley Lambert
    ,

    Good quality quick delivery

    Good quality quick delivery

    rating
    CollectPlus Customer
    ,

    Prompt delivery

    Prompt delivery. Item as described.

    rating
    Joyce
    ,

    This is my second pair of Fit Flops

    This is my second pair of Fit Flops. I wore out the first pair after years of wear. They’re a great fit, no rubbing, no stretching, and very comfortable for walking! I also like the adjustable straps for fitting!

    rating
    Mrs Holmes
    ,

    Great quality and fast delivery

    Quick fast and efficient service and delivery. Excellent quality products.

    rating
    Mihele
    ,

    Ease of ordering and prompt delivery

    Ease of ordering and prompt delivery

    rating
    Elizabeth
    ,

    Arrived damaged so disappointed

    Gold ballerina pumps I have waited so long for came back in stock so placed my order. They arrived well packaged as usual but both had damage on the toes, almost like they had been worn but all labels seemed intact. Couldn't do exchange as our of stock again. Customer service were really helpful. Refund been sorted & site says back in stock but could be the one pair I returned so afraid to order. Going to ring customer service tomorrow.

    rating
    Jess
    ,

    I always wear fitflop wether they are…

    I always wear fitflop wether they are boots shoes or slippers just purchased my second pair of boots they are so comfortable and with the wobble board with the high arch I don’t have to wear orthotics which is a big difference

    rating
    Safran
    ,

    Stylish & comfortable.

    It is nice to be able to buy a red pair of sandals that are comfy and good for my feet.

    rating
    E S C
    ,

    This shoe style is comfortable and easy…

    This shoe style is comfortable and easy on the feet. I can stand for hours without and cramps or foot pain. I have just ordered my third pair.

    rating
    Deborah Daniels
    ,

    Excellent in every respect

    Easy to order. Fast delivery. Very happy with the slippers - they are so comfy!

    rating
    Sybil Lough-johnson
    ,

    Easy process delivered on time

    Easy process delivered on time

    rating
    Raymond Brown
    ,

    Very happy with purchase

    Very happy with purchase , quick delivery

    rating
    Mariberry
    ,

    Stylish FitFlops!

    Loved the colors of my slip on sandals or slippers. Perfect for both!

    rating
    Ros Cuthbert
    ,

    Pure comfort with style

    I have been a fan of fitflop shoes for years and find them high quality and great for support and my warm out feet! Their unique sole design certainly helps fallen arches and very tired feet. Good service and have never returned any of them. Thoroughly recommend these high quality shoes

    rating
    Brenda Maguire
    ,

    Best boots!

    These arrived in super speedy time, well in time for Christmas, which I didn't expect. Best boots ever! Comfortable and so warm. Love them.

    rating
    Customer10034016
    ,

    Amazing workout for the legs.

    I picked up 2 x amazing pairs of runners in the outlet / sale section. I use these for walking and boy they give the legs a great workout.

    rating
    Rita Perry
    ,

    Very efficient handling of my order and…

    Very efficient handling of my order and delivery. Prompt administration of my refund. Altogether a pleasant online experience...the way one wishes all online shopping could be but seldom is! Well done!

    rating
    Gail F
    ,

    Timely order.

    Timely order. Shoes lived up to claims and are so comfy and very attractive!

    rating
    Sonia Attoe
    ,

    Comfort and fashion

    Comfort and fashion I love my new trainers- no breaking in required- walked over 20k steps in comfort

    rating
    Kingster
    ,

    A really lovely boot

    A really lovely boot, very very comfortable and a great look.

    rating
    Shirley Lambert
    ,

    Good quality quick delivery

    Good quality quick delivery

    rating
    CollectPlus Customer
    ,

    Prompt delivery

    Prompt delivery. Item as described.

    rating
    Joyce
    ,

    This is my second pair of Fit Flops

    This is my second pair of Fit Flops. I wore out the first pair after years of wear. They’re a great fit, no rubbing, no stretching, and very comfortable for walking! I also like the adjustable straps for fitting!

    rating
    Mrs Holmes
    ,

    Great quality and fast delivery

    Quick fast and efficient service and delivery. Excellent quality products.

Read more reviews