FREE STANDARD DELIVERY OVER £99
SIGN UP & GET 15% OFF*
15% Off For Key Workers & Students

Fabulous, Right?

Shop Metallics Arrow Icon

Holiday Must-Haves

Shop Holiday Shoes Arrow Icon

Perfect Fit

Shop Adjustable Shoes Arrow Icon

Women's

Shop Now Arrow Icon

Flip-Flops

Shop Now Arrow Icon

Trainers

Shop Now Arrow Icon

Men's

Shop Now Arrow Icon

About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Rungtip Ruangloykam
    ,

    It’s very good shoes

    It’s very good shoes

    rating
    Lee
    ,

    Excellent!

    Excellent!

    rating
    Barbara H
    ,

    So comfortable and look great too.

    So comfortable and look great too.

    rating
    customer
    ,

    Easy to order

    Easy to order, great and timely delivery and sandals seem to fit well

    rating
    Catherine
    ,

    All went well love fit flops!

    All went well love fit flops!

    rating
    Karin, Vienna
    ,

    Fast delivery, great quality

    I like these shoes very well. I am happy found this combination finally: extremely comfortable and modern style too. Delivery was very fast to Austria. I will would like to have more of them. And I think I will because there are different types of shoes.

    rating
    Della Emms
    ,

    -excellent sandal as always

    -excellent sandal as always -great fit -beautiful pattern

    rating
    MRS LESLEY MCCULLOCH
    ,

    Prompt deliver with good packaging and…

    Prompt deliver with good packaging and so comfortable.

    rating
    Janiella
    ,

    Love the designs and comfortable

    Love the designs and comfortable

    rating
    Anonymous
    ,

    Super supportive and comfortable slipper

    Super supportive and comfortable slipper

    rating
    Nicholas Vazquez
    ,

    She was a previous user of the brand so…

    She was a previous user of the brand so it was no surprise that she loved them!

    rating
    Joan
    ,

    This footwear is excellent for an…

    This footwear is excellent for an issue I have with two toes on my right foot. They were recommended by my chiropodist. While they are expensive, they help my foot issue

    rating
    MR J RANFIELD
    ,

    Fast delivery and the boots are the…

    Fast delivery and the boots are the I’ve had - can walk for miles in them. Definitely recommend

    rating
    Otilia Markusz
    ,

    Buying shoes

    Buying shoes, trainers,sandals since 2018! These products are absolutely amazing, comfortable, high quality and cool staff! Highly recommended for anyone.

    rating
    Pauline
    ,

    Rally

    V happy…..bought 2 pairs of Rally trainers to replace old ones.

    rating
    Sara Cornwall
    ,

    Beautifully comfortable soft leather…

    Beautifully comfortable soft leather supportive shoes with flair. Very pleased thank you

    rating
    Elaine Cannon
    ,

    Great and efficient customer service

    Great and efficient customer service - keeping me informed at all times. Love my for flop boots - extremely comfortable and great value for money.

    rating
    Mrs Purdham
    ,

    Stylish and comfy sandals

    Received my sandals very promptly and I love them . Just wore them on holiday in Majorca and they are so comfortable!

    rating
    Anthony Santucci
    ,

    Shoes soft& supportive

    Fast shipping

    rating
    Angie
    ,

    Super sandals even for narrow feet.

    Really good sandals. I love FitFlops but as I’ve got narrow feet, I struggle to get them to fit. This style is perfect because they are so adjustable. They’re really comfortable too.

    rating
    Rungtip Ruangloykam
    ,

    It’s very good shoes

    It’s very good shoes

    rating
    Lee
    ,

    Excellent!

    Excellent!

    rating
    Barbara H
    ,

    So comfortable and look great too.

    So comfortable and look great too.

    rating
    customer
    ,

    Easy to order

    Easy to order, great and timely delivery and sandals seem to fit well

    rating
    Catherine
    ,

    All went well love fit flops!

    All went well love fit flops!

    rating
    Karin, Vienna
    ,

    Fast delivery, great quality

    I like these shoes very well. I am happy found this combination finally: extremely comfortable and modern style too. Delivery was very fast to Austria. I will would like to have more of them. And I think I will because there are different types of shoes.

    rating
    Della Emms
    ,

    -excellent sandal as always

    -excellent sandal as always -great fit -beautiful pattern

    rating
    MRS LESLEY MCCULLOCH
    ,

    Prompt deliver with good packaging and…

    Prompt deliver with good packaging and so comfortable.

    rating
    Janiella
    ,

    Love the designs and comfortable

    Love the designs and comfortable

    rating
    Anonymous
    ,

    Super supportive and comfortable slipper

    Super supportive and comfortable slipper

    rating
    Nicholas Vazquez
    ,

    She was a previous user of the brand so…

    She was a previous user of the brand so it was no surprise that she loved them!

    rating
    Joan
    ,

    This footwear is excellent for an…

    This footwear is excellent for an issue I have with two toes on my right foot. They were recommended by my chiropodist. While they are expensive, they help my foot issue

    rating
    MR J RANFIELD
    ,

    Fast delivery and the boots are the…

    Fast delivery and the boots are the I’ve had - can walk for miles in them. Definitely recommend

    rating
    Otilia Markusz
    ,

    Buying shoes

    Buying shoes, trainers,sandals since 2018! These products are absolutely amazing, comfortable, high quality and cool staff! Highly recommended for anyone.

    rating
    Pauline
    ,

    Rally

    V happy…..bought 2 pairs of Rally trainers to replace old ones.

    rating
    Sara Cornwall
    ,

    Beautifully comfortable soft leather…

    Beautifully comfortable soft leather supportive shoes with flair. Very pleased thank you

    rating
    Elaine Cannon
    ,

    Great and efficient customer service

    Great and efficient customer service - keeping me informed at all times. Love my for flop boots - extremely comfortable and great value for money.

    rating
    Mrs Purdham
    ,

    Stylish and comfy sandals

    Received my sandals very promptly and I love them . Just wore them on holiday in Majorca and they are so comfortable!

    rating
    Anthony Santucci
    ,

    Shoes soft& supportive

    Fast shipping

    rating
    Angie
    ,

    Super sandals even for narrow feet.

    Really good sandals. I love FitFlops but as I’ve got narrow feet, I struggle to get them to fit. This style is perfect because they are so adjustable. They’re really comfortable too.

Read more reviews