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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Christina C
    ,

    I love my stylish shoes

    I love my stylish shoes. They are very comfortable and bouncy underfoot and I’ve received many compliments about them. Ordering and delivery happened as promised. Very happy

    rating
    Julie
    ,

    Two pairs of duplicate shoes:—…

    I bought 2 pairs of duplicate shoes:— one in the exact same colour as the original; the second pair was the exact same shoe but in a different colour. I love ❤️ all 4 pairs. Why duplicates?? In case they discontinue the style l love.

    rating
    Lisa H
    ,

    Fast

    Fast, efficient delivery, very good service, high quality goods

    rating
    Sarah H
    ,

    Woven Wedge Ankle Strap Platform Sandal

    Woven Wedge Ankle Strap Platform Sandal Great sandal, so comfortable straight away. I incorrectly ordered a 7, no issues returning it and getting the 6.5 which is a perfect fit.

    rating
    customer
    ,

    Excellent service

    Excellent service Great product Great delivery

    rating
    Catherine Nassau
    ,

    Fantastic quality trainers

    Fantastic quality trainers. Great colours snd so comfortable.

    rating
    Frequent Traveller
    ,

    So pleased with my new shoes

    The shoes are amazingly comfortable . Have definitely reduced my knee pain . Pretty and very comfortable . First pair of ballet pumps I’ve been able to wear in years . Delivery prompt as well .

    rating
    Mr Trevor Howells
    ,

    Straightforward purchase/delivery

    Simple operation throughout

    rating
    michelle obrien
    ,

    comfiest sandals ever

    comfiest sandals ever

    rating
    Robin Z.
    ,

    Love flip flop brand

    Love flip flop brand. Have worn their sandals for years. Very comfortable

    rating
    Jeanne
    ,

    I have ordered a couple of Shoes and…

    I have ordered a couple of Shoes and Boots from this company. And I’m always impressed. By how many comments I get.

    rating
    Laleh Zelinsky
    ,

    My comfort shoes like your shoes as they are…

    I really like your shoes as they are comfortable. However I feel your previous sneakers with tassels were more comfortable because the heels were a little higher than the toe. These new design are flat throughout. I hope the next design will be better

    rating
    Mrs Alison Hadfield
    ,

    Very quick delivery and nice sandals

    Very quick delivery and nice sandals. Bought in the sale so very good price. Kept in touch regarding delivery progress.

    rating
    Krisanne Malloy
    ,

    I Love Love your Sandals Thank you

    I Love Love your Sandals ! I have horrible neuropathy in my legs I’m 62 and full of life ! These sandals help my horrible pain in my legs!! Thank you for your Shoes ♥️

    rating
    Gaynor Watkins
    ,

    Fitflops are extremely well made

    Fitflops are extremely well made. Wear amazingly well. They wash easily and withstand, sand, mud or dust. I prefer the microwobbleboard soles as they as comfortable, even worn all day. The service is excellent. I currently have 4 pairs of shoes/trainers and 4 pairs of sandals. I would have more but the straps across my instep is too tight on some styles.

    rating
    MRS DERITH ROLFE
    ,

    Very efficient

    Very efficient. Arrived much earlier than expected. Loved my flip-flops.

    rating
    Kim
    ,

    Great product

    Great product. Great packaging. Prompt delivery. Wellies are true to size and very comfortable. I would have preferred them a little longer in the leg, 5 - 7cm maybe, just think they look a bit smarter.

    rating
    Immelda
    ,

    Pretty & Comfy

    Pretty and very comfortable to wear , no rubbing even from first time on.

    rating
    Mrs Caroline Karanjia
    ,

    Comfortable bouncy trainers

    Really comfortable bouncy trainers. Colour exactly as shown, I'm very pleased with my purchase.

    rating
    Miss Shields
    ,

    Very comfortable sandles

    Very comfortable sandles Quick delivery

    rating
    Christina C
    ,

    I love my stylish shoes

    I love my stylish shoes. They are very comfortable and bouncy underfoot and I’ve received many compliments about them. Ordering and delivery happened as promised. Very happy

    rating
    Julie
    ,

    Two pairs of duplicate shoes:—…

    I bought 2 pairs of duplicate shoes:— one in the exact same colour as the original; the second pair was the exact same shoe but in a different colour. I love ❤️ all 4 pairs. Why duplicates?? In case they discontinue the style l love.

    rating
    Lisa H
    ,

    Fast

    Fast, efficient delivery, very good service, high quality goods

    rating
    Sarah H
    ,

    Woven Wedge Ankle Strap Platform Sandal

    Woven Wedge Ankle Strap Platform Sandal Great sandal, so comfortable straight away. I incorrectly ordered a 7, no issues returning it and getting the 6.5 which is a perfect fit.

    rating
    customer
    ,

    Excellent service

    Excellent service Great product Great delivery

    rating
    Catherine Nassau
    ,

    Fantastic quality trainers

    Fantastic quality trainers. Great colours snd so comfortable.

    rating
    Frequent Traveller
    ,

    So pleased with my new shoes

    The shoes are amazingly comfortable . Have definitely reduced my knee pain . Pretty and very comfortable . First pair of ballet pumps I’ve been able to wear in years . Delivery prompt as well .

    rating
    Mr Trevor Howells
    ,

    Straightforward purchase/delivery

    Simple operation throughout

    rating
    michelle obrien
    ,

    comfiest sandals ever

    comfiest sandals ever

    rating
    Robin Z.
    ,

    Love flip flop brand

    Love flip flop brand. Have worn their sandals for years. Very comfortable

    rating
    Jeanne
    ,

    I have ordered a couple of Shoes and…

    I have ordered a couple of Shoes and Boots from this company. And I’m always impressed. By how many comments I get.

    rating
    Laleh Zelinsky
    ,

    My comfort shoes like your shoes as they are…

    I really like your shoes as they are comfortable. However I feel your previous sneakers with tassels were more comfortable because the heels were a little higher than the toe. These new design are flat throughout. I hope the next design will be better

    rating
    Mrs Alison Hadfield
    ,

    Very quick delivery and nice sandals

    Very quick delivery and nice sandals. Bought in the sale so very good price. Kept in touch regarding delivery progress.

    rating
    Krisanne Malloy
    ,

    I Love Love your Sandals Thank you

    I Love Love your Sandals ! I have horrible neuropathy in my legs I’m 62 and full of life ! These sandals help my horrible pain in my legs!! Thank you for your Shoes ♥️

    rating
    Gaynor Watkins
    ,

    Fitflops are extremely well made

    Fitflops are extremely well made. Wear amazingly well. They wash easily and withstand, sand, mud or dust. I prefer the microwobbleboard soles as they as comfortable, even worn all day. The service is excellent. I currently have 4 pairs of shoes/trainers and 4 pairs of sandals. I would have more but the straps across my instep is too tight on some styles.

    rating
    MRS DERITH ROLFE
    ,

    Very efficient

    Very efficient. Arrived much earlier than expected. Loved my flip-flops.

    rating
    Kim
    ,

    Great product

    Great product. Great packaging. Prompt delivery. Wellies are true to size and very comfortable. I would have preferred them a little longer in the leg, 5 - 7cm maybe, just think they look a bit smarter.

    rating
    Immelda
    ,

    Pretty & Comfy

    Pretty and very comfortable to wear , no rubbing even from first time on.

    rating
    Mrs Caroline Karanjia
    ,

    Comfortable bouncy trainers

    Really comfortable bouncy trainers. Colour exactly as shown, I'm very pleased with my purchase.

    rating
    Miss Shields
    ,

    Very comfortable sandles

    Very comfortable sandles Quick delivery

Read more reviews