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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 54,115 reviews ontrustpilotShowing our 5 star reviews
    rating
    Carl Wiseman
    ,

    Great quality and the most comfortable…

    Great quality and the most comfortable shoes ever.

    rating
    Khaula Khan
    ,

    Such a comfy and smart shoe

    Such a comfy and smart shoe

    rating
    margaret thompson
    ,

    The sandals are lovely. Xxx

    The sandals are lovely. Took me 2 weeks to get used to them, but, I just love them. They are my 15th pair of Fitflops. Thank you so much. Very good service. Xx Maggie Thompson ❤️

    rating
    Sue Lewis
    ,

    My favourite slippers

    Have bought these slippers before. They are well worth the price as they are very comfortable and never truly wear out, just get a bit scruffy. Delivery was incredibly quick.

    rating
    Andrea Epure
    ,

    Fitflop shoes are thoughtfully made

    Fitflop shoes are thoughtfully made, durable and well constructed. Ordering through their website is a seamless process and I’ve done it with ease a few times now. I’ll continue to buy my shoes from Fitflop when I see something I like or need. I have never needed to return or exchange any of my items or use customer service. They do offer free returns or exchanges if needed though.

    rating
    Hannah
    ,

    Easy navigation of the website with…

    Easy navigation of the website with plenty of filter options when searching for specific shoes!

    rating
    Dawn
    ,

    Extremely comfortable

    Extremely comfortable, even on long walks. No foot slipping, toe-post rubbing etc as with other arch support flip flops. Will definitely purchase from FitFlop again.

    rating
    Alison
    ,

    Always excellent service

    Always excellent service. No complaints.

    rating
    Julie Reilly
    ,

    I love fit flops

    I love fit flops. I have several pairs and wear them all regularly

    rating
    Leslie B.
    ,

    Very Nice Pair of Shoes!

    The shoes that I purchased fit perfectly, were well designed and so comfortable as described.

    rating
    Linda
    ,

    Fast service and ease of returns

    Fast service and ease of returns

    rating
    Dale Laughlin
    ,

    I accidentally ordered the wrong pair…

    I accidentally ordered the wrong pair of flip flops. I notified you and haven’t returned them because I have been ill. Promise to get them in the mail this week. Thank you Dale Laughlin

    rating
    Lydia Scullion
    ,

    I love your shoes

    I love your shoes. They are so comfortable.

    rating
    Marta
    ,

    Your shoes are perfect

    Your shoes are perfect. It’s difficult to improve. Perhaps, you should let us, the customers, to ask for old fitflops that thrilled us but there are not available any more. Thank you

    rating
    Jennifer Regan
    ,

    Boots we a bit to large my daughter…

    Boots we a bit to large my daughter loves them so I need to order another pair

    rating
    Mrs Penny Hindle
    ,

    Very easy to order

    Very easy to order. Delivered on time and exactly as described. Very comfortable and easy to wear I’m very happy

    rating
    Nosila
    ,

    Happy customer again

    Have purchased from this company before and yet again found ordering ,delivery and info all have gone smoothly

    rating
    Deborah Mertell
    ,

    These sandals saved my feet

    These sandals saved my feet. Years ago I had a bad case of plantar fasciitis and a friends said see hear about Fitflops so I bought a pair at Nordstrom and they cured my feet. I now buy a new pair online every summer

    rating
    Cris
    ,

    My sandals arrived quickly

    My sandals arrived quickly! They fit well and are perfect for many occasions. They can be worn casual or a little dresser. Sizing is right on. Highly recommend, great service from beginning to end!!!

    rating
    Beth Walker
    ,

    It was easy to determine the proper…

    It was easy to determine the proper sizing; ordering was very simple, and delivery was as promised

    rating
    Carl Wiseman
    ,

    Great quality and the most comfortable…

    Great quality and the most comfortable shoes ever.

    rating
    Khaula Khan
    ,

    Such a comfy and smart shoe

    Such a comfy and smart shoe

    rating
    margaret thompson
    ,

    The sandals are lovely. Xxx

    The sandals are lovely. Took me 2 weeks to get used to them, but, I just love them. They are my 15th pair of Fitflops. Thank you so much. Very good service. Xx Maggie Thompson ❤️

    rating
    Sue Lewis
    ,

    My favourite slippers

    Have bought these slippers before. They are well worth the price as they are very comfortable and never truly wear out, just get a bit scruffy. Delivery was incredibly quick.

    rating
    Andrea Epure
    ,

    Fitflop shoes are thoughtfully made

    Fitflop shoes are thoughtfully made, durable and well constructed. Ordering through their website is a seamless process and I’ve done it with ease a few times now. I’ll continue to buy my shoes from Fitflop when I see something I like or need. I have never needed to return or exchange any of my items or use customer service. They do offer free returns or exchanges if needed though.

    rating
    Hannah
    ,

    Easy navigation of the website with…

    Easy navigation of the website with plenty of filter options when searching for specific shoes!

    rating
    Dawn
    ,

    Extremely comfortable

    Extremely comfortable, even on long walks. No foot slipping, toe-post rubbing etc as with other arch support flip flops. Will definitely purchase from FitFlop again.

    rating
    Alison
    ,

    Always excellent service

    Always excellent service. No complaints.

    rating
    Julie Reilly
    ,

    I love fit flops

    I love fit flops. I have several pairs and wear them all regularly

    rating
    Leslie B.
    ,

    Very Nice Pair of Shoes!

    The shoes that I purchased fit perfectly, were well designed and so comfortable as described.

    rating
    Linda
    ,

    Fast service and ease of returns

    Fast service and ease of returns

    rating
    Dale Laughlin
    ,

    I accidentally ordered the wrong pair…

    I accidentally ordered the wrong pair of flip flops. I notified you and haven’t returned them because I have been ill. Promise to get them in the mail this week. Thank you Dale Laughlin

    rating
    Lydia Scullion
    ,

    I love your shoes

    I love your shoes. They are so comfortable.

    rating
    Marta
    ,

    Your shoes are perfect

    Your shoes are perfect. It’s difficult to improve. Perhaps, you should let us, the customers, to ask for old fitflops that thrilled us but there are not available any more. Thank you

    rating
    Jennifer Regan
    ,

    Boots we a bit to large my daughter…

    Boots we a bit to large my daughter loves them so I need to order another pair

    rating
    Mrs Penny Hindle
    ,

    Very easy to order

    Very easy to order. Delivered on time and exactly as described. Very comfortable and easy to wear I’m very happy

    rating
    Nosila
    ,

    Happy customer again

    Have purchased from this company before and yet again found ordering ,delivery and info all have gone smoothly

    rating
    Deborah Mertell
    ,

    These sandals saved my feet

    These sandals saved my feet. Years ago I had a bad case of plantar fasciitis and a friends said see hear about Fitflops so I bought a pair at Nordstrom and they cured my feet. I now buy a new pair online every summer

    rating
    Cris
    ,

    My sandals arrived quickly

    My sandals arrived quickly! They fit well and are perfect for many occasions. They can be worn casual or a little dresser. Sizing is right on. Highly recommend, great service from beginning to end!!!

    rating
    Beth Walker
    ,

    It was easy to determine the proper…

    It was easy to determine the proper sizing; ordering was very simple, and delivery was as promised

Read more reviews