FREE STANDARD DELIVERY OVER £99
SIGN UP & GET 15% OFF*
15% Off For Key Workers & Students

Fabulous, Right?

Shop Metallics Arrow Icon

Holiday Must-Haves

Shop Holiday Shoes Arrow Icon

Perfect Fit

Shop Adjustable Shoes Arrow Icon

Women's

Shop Now Arrow Icon

Flip-Flops

Shop Now Arrow Icon

Trainers

Shop Now Arrow Icon

Men's

Shop Now Arrow Icon

About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Dawn Sharples
    ,

    Pure comfort

    Always enjoy the most comfortable shoes from fitflop.

    rating
    Lisa Martinez-melendro
    ,

    The best shoes compared to Clark's

    The best shoes compared to Clark's, Teva, On Cloud. Support that you fell in your back, you can safely run with a pair of sandals and they don't come off your feet. At 60 this are the only shoes I feel 100% comfortable.

    rating
    Carol K
    ,

    Excellent service

    Next day service was perfect, meant I had a replacement pair to go on holiday after our dog chewed my pair I’d left out to pack!

    rating
    Debbie R.
    ,

    Great comfy shoe…

    Received my fit flops in a timely manner. Fit perfectly

    rating
    Rosario Bennett
    ,

    Very good and fast response on my…

    Very good and fast response on my issue. I love fliflop.

    rating
    Sasha Henry
    ,

    Shoes arrived timely and are SUPER …

    Shoes arrived timely and are SUPER comfy! Best ever worth every penny

    rating
    Rosie
    ,

    Excellent customer service

    The sandals didn’t work for me, but the customer service is great. I won’t hesitate to order other styles in the future.

    rating
    Julie Jones
    ,

    Easy ordering system

    Easy ordering system, prompt delivery and fabulous product.

    rating
    Martine Prendergast
    ,

    Absolutely beautiful shoes and the…

    Absolutely beautiful shoes and the quickest delivery I have ever known. The shoes are so comfortable and the detail of a sparkly buckle really elevates them.

    rating
    Siobhan Kehoe
    ,

    Very happy with my new fit flops

    Very happy with my new fit flops

    rating
    Sue Jezzard
    ,

    I've worn Fit Flops for many years

    I've worn Fit Flops for many years, never disappoint

    rating
    Edythe Bouldin
    ,

    Always comfortable

    Always comfortable

    rating
    Cat Cox.
    ,

    So comfortable

    So comfortable. Like walking on air. Seamless returns/exchanges. This is how it should be. 5*

    rating
    JAMIT
    ,

    Great quality

    The web site is very easy to navigate through. The product is exactly as described. The shoes are of great quality. I have several pairs of FitFlops.

    rating
    Mrs Laura Mee
    ,

    Great shoes and easy ordering

    Great shoes and easy ordering

    rating
    Mary C O Donnell
    ,

    Brilliant site and experience

    Very easy site to navigate. Shoes and sandals are as described. Very comfortable shoes and sandals to wear. Delivery came promptly and as stated.

    rating
    Jayne
    ,

    Beautiful shoes

    Beautiful shoes - Immediate delivery and reasonable prices

    rating
    MaggieJ
    ,

    Lovely cosy slippers

    Lovely cosy slippers. Perfect fit & true to size. Very comfortable.

    rating
    The Dunoonite
    ,

    Good Online Retailer

    Good products at a good price and quick delivery.

    rating
    Abigail Miller
    ,

    Great flip-flops very comfy and great…

    Great flip-flops very comfy and great service

    rating
    Dawn Sharples
    ,

    Pure comfort

    Always enjoy the most comfortable shoes from fitflop.

    rating
    Lisa Martinez-melendro
    ,

    The best shoes compared to Clark's

    The best shoes compared to Clark's, Teva, On Cloud. Support that you fell in your back, you can safely run with a pair of sandals and they don't come off your feet. At 60 this are the only shoes I feel 100% comfortable.

    rating
    Carol K
    ,

    Excellent service

    Next day service was perfect, meant I had a replacement pair to go on holiday after our dog chewed my pair I’d left out to pack!

    rating
    Debbie R.
    ,

    Great comfy shoe…

    Received my fit flops in a timely manner. Fit perfectly

    rating
    Rosario Bennett
    ,

    Very good and fast response on my…

    Very good and fast response on my issue. I love fliflop.

    rating
    Sasha Henry
    ,

    Shoes arrived timely and are SUPER …

    Shoes arrived timely and are SUPER comfy! Best ever worth every penny

    rating
    Rosie
    ,

    Excellent customer service

    The sandals didn’t work for me, but the customer service is great. I won’t hesitate to order other styles in the future.

    rating
    Julie Jones
    ,

    Easy ordering system

    Easy ordering system, prompt delivery and fabulous product.

    rating
    Martine Prendergast
    ,

    Absolutely beautiful shoes and the…

    Absolutely beautiful shoes and the quickest delivery I have ever known. The shoes are so comfortable and the detail of a sparkly buckle really elevates them.

    rating
    Siobhan Kehoe
    ,

    Very happy with my new fit flops

    Very happy with my new fit flops

    rating
    Sue Jezzard
    ,

    I've worn Fit Flops for many years

    I've worn Fit Flops for many years, never disappoint

    rating
    Edythe Bouldin
    ,

    Always comfortable

    Always comfortable

    rating
    Cat Cox.
    ,

    So comfortable

    So comfortable. Like walking on air. Seamless returns/exchanges. This is how it should be. 5*

    rating
    JAMIT
    ,

    Great quality

    The web site is very easy to navigate through. The product is exactly as described. The shoes are of great quality. I have several pairs of FitFlops.

    rating
    Mrs Laura Mee
    ,

    Great shoes and easy ordering

    Great shoes and easy ordering

    rating
    Mary C O Donnell
    ,

    Brilliant site and experience

    Very easy site to navigate. Shoes and sandals are as described. Very comfortable shoes and sandals to wear. Delivery came promptly and as stated.

    rating
    Jayne
    ,

    Beautiful shoes

    Beautiful shoes - Immediate delivery and reasonable prices

    rating
    MaggieJ
    ,

    Lovely cosy slippers

    Lovely cosy slippers. Perfect fit & true to size. Very comfortable.

    rating
    The Dunoonite
    ,

    Good Online Retailer

    Good products at a good price and quick delivery.

    rating
    Abigail Miller
    ,

    Great flip-flops very comfy and great…

    Great flip-flops very comfy and great service

Read more reviews