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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 54,115 reviews ontrustpilotShowing our 5 star reviews
    rating
    Jan
    ,

    Shoes were delivered on time and are as…

    Shoes were delivered on time and are as described. They are beautifully comfortable and exactly what I wanted.

    rating
    Cheryl Spinosa
    ,

    Ordering my sandals on line was easy

    Ordering my sandals on line was easy. I also received any pertinent updates regarding the time of delivery. Quality products w/ the ease of online ordering. Perfect!

    rating
    InPost
    ,

    Lovely summer colours

    Lovely summer colours Absolutely love them Like walking on air x

    rating
    brenda atkin
    ,

    most comfortable and well made shoes I…

    most comfortable and well made shoes I have ever owned. recommend to anyone

    rating
    Mrs Alison Lane
    ,

    Prompt reliable service

    Prompt reliable service, great comfortable shoes

    rating
    MR MONTGOMERY
    ,

    Easy to order and efficient delivery…

    Easy to order and efficient delivery and product quality is excellent as always

    rating
    Popsicle
    ,

    Had before ,love them

    Had before ,love them

    rating
    Maria Corleto
    ,

    My experience was excellent

    My experience was excellent. Good quality shoes and the delivery was very quick. The shoes are very comfortable.

    rating
    Faith Futtrup
    ,

    Love Fitflop shoes

    Love Fitflop shoes. I get at least one new pair every spring and fall. So comfortable and they give me confidence when walking.

    rating
    Poppy
    ,

    Great footwear

    Have shopped with fitflop for years. I have bought sandals, trainers and boots. Lots of different styles, colours to choose from. Delivery is prompt.

    rating
    CD
    ,

    Very fast delivery and super…

    Very fast delivery and super comfortable, stylish sandles for the summer.

    rating
    Bronagh Gaughan
    ,

    I ordered online with Fitflops

    I ordered online with Fitflops It was easy to select the type I wanted and the size. I received the product as advised.

    rating
    Mrs. G.
    ,

    Great choice

    Great choice , speedy djeluvery

    rating
    Ursula Goldsmith
    ,

    I’ve been wearing fit flops for manny years, ten or more. My review is above stated. I just bought your wool shoe to wear around the house.

    I’ve been wearing fit flops for many years and at one time the only shoe I could wear. I have a high arch, and foot problems due to age and diabetes. I’m glad you’ve really gone all out with updated designs, closed shoes and boots. At one time it was only sandals.

    rating
    Sharon
    ,

    Lovely Trainers

    Quick delivery,lovely trainer but I have found that these are not as comfortable as my other 3 pairs of rally trainers that I own as they seem not quite as soft on the inside and heel.Hopefully they will soften but never had this issue before.

    rating
    Cynthia A
    ,

    Cute gold fit flops

    My fit flops came quickly. I did pay for expedited shipping. They are comfortable and fit perfectly. True to size. Also very stylish.

    rating
    Sarah S
    ,

    Good business to deal with

    Very quick and efficient delivery and also, if not the right fit, the returns procedure is very easy.

    rating
    Wendy
    ,

    Excellent quality and service

    I love the white sparkly flip flops that I bought recently. They look pretty and are very comfortable. Excellent service from this company. Very prompt and delivered on time.

    rating
    Imelda
    ,

    VERY COMFY .....

    From ordering to delivery no problems at all. First timer with Fitflop, and I was'nt disappointed, the fit is true to size, very comfy ( although have only tried on ) not worn for any lengh of time, I don't think I'll have any issues with them .

    rating
    Claire Minett
    ,

    These shoes are a perfect fit and so…

    These shoes are a perfect fit and so comfortable. The colour and material is just as described. Love them

    rating
    Jan
    ,

    Shoes were delivered on time and are as…

    Shoes were delivered on time and are as described. They are beautifully comfortable and exactly what I wanted.

    rating
    Cheryl Spinosa
    ,

    Ordering my sandals on line was easy

    Ordering my sandals on line was easy. I also received any pertinent updates regarding the time of delivery. Quality products w/ the ease of online ordering. Perfect!

    rating
    InPost
    ,

    Lovely summer colours

    Lovely summer colours Absolutely love them Like walking on air x

    rating
    brenda atkin
    ,

    most comfortable and well made shoes I…

    most comfortable and well made shoes I have ever owned. recommend to anyone

    rating
    Mrs Alison Lane
    ,

    Prompt reliable service

    Prompt reliable service, great comfortable shoes

    rating
    MR MONTGOMERY
    ,

    Easy to order and efficient delivery…

    Easy to order and efficient delivery and product quality is excellent as always

    rating
    Popsicle
    ,

    Had before ,love them

    Had before ,love them

    rating
    Maria Corleto
    ,

    My experience was excellent

    My experience was excellent. Good quality shoes and the delivery was very quick. The shoes are very comfortable.

    rating
    Faith Futtrup
    ,

    Love Fitflop shoes

    Love Fitflop shoes. I get at least one new pair every spring and fall. So comfortable and they give me confidence when walking.

    rating
    Poppy
    ,

    Great footwear

    Have shopped with fitflop for years. I have bought sandals, trainers and boots. Lots of different styles, colours to choose from. Delivery is prompt.

    rating
    CD
    ,

    Very fast delivery and super…

    Very fast delivery and super comfortable, stylish sandles for the summer.

    rating
    Bronagh Gaughan
    ,

    I ordered online with Fitflops

    I ordered online with Fitflops It was easy to select the type I wanted and the size. I received the product as advised.

    rating
    Mrs. G.
    ,

    Great choice

    Great choice , speedy djeluvery

    rating
    Ursula Goldsmith
    ,

    I’ve been wearing fit flops for manny years, ten or more. My review is above stated. I just bought your wool shoe to wear around the house.

    I’ve been wearing fit flops for many years and at one time the only shoe I could wear. I have a high arch, and foot problems due to age and diabetes. I’m glad you’ve really gone all out with updated designs, closed shoes and boots. At one time it was only sandals.

    rating
    Sharon
    ,

    Lovely Trainers

    Quick delivery,lovely trainer but I have found that these are not as comfortable as my other 3 pairs of rally trainers that I own as they seem not quite as soft on the inside and heel.Hopefully they will soften but never had this issue before.

    rating
    Cynthia A
    ,

    Cute gold fit flops

    My fit flops came quickly. I did pay for expedited shipping. They are comfortable and fit perfectly. True to size. Also very stylish.

    rating
    Sarah S
    ,

    Good business to deal with

    Very quick and efficient delivery and also, if not the right fit, the returns procedure is very easy.

    rating
    Wendy
    ,

    Excellent quality and service

    I love the white sparkly flip flops that I bought recently. They look pretty and are very comfortable. Excellent service from this company. Very prompt and delivered on time.

    rating
    Imelda
    ,

    VERY COMFY .....

    From ordering to delivery no problems at all. First timer with Fitflop, and I was'nt disappointed, the fit is true to size, very comfy ( although have only tried on ) not worn for any lengh of time, I don't think I'll have any issues with them .

    rating
    Claire Minett
    ,

    These shoes are a perfect fit and so…

    These shoes are a perfect fit and so comfortable. The colour and material is just as described. Love them

Read more reviews