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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    ESTHER S.
    ,

    Love fit flops- they are my go to

    Love fit flops- they are my go to

    rating
    Soozie Payne
    ,

    FitFlops FOREVER!!

    Website is very user friendly, for starters. I have found my live-in sandals (Lulu) & a perfect fit, so I’ve ordered at least 10+ pair ~ THE most comfortable EVER! Shipping is always fast!

    rating
    Margaret Hancock
    ,

    Beautiful design

    Beautiful design, so very comfortable.

    rating
    Cooper
    ,

    I bought a pair of your boots and they…

    I bought a pair of your boots and they are very comfortable indeed. I took the risk of going away in them walking every day and they have been so comfortable no rubbing and my feet feel relaxed. I would recommend these boots.

    rating
    Lynn Taylor
    ,

    SO SOFT!!

    I love these shoes!! They run true to size and the leather is so soft and comfortable! I got the silver tennis shoes and they’re perfect because they’re not a blingy silver, but a softer silver color. They’re possibly the most comfortable shoe I have.

    rating
    Terese Meehan
    ,

    Nice look

    Great sandals

    rating
    Caroline Haycock
    ,

    Comfortable and look good.

    Comfortable and look good.

    rating
    Samiya Syed
    ,

    It’s so comfortable for long walk and…

    It’s so comfortable for long walk and for longer hours to wear at

    rating
    Emma Bennett-Cowell
    ,

    Lovely shoes

    Lovely shoes, delivered as promised.

    rating
    fiona
    ,

    Super comfortable

    Super comfortable, warm and look good! Very happy

    rating
    Kendra
    ,

    Great for people with hip pain, but love soft comfy boots!

    They fit just as I hoped and are much more supportive than my Koolaburras. I love this type of shoe in the winter but need more supportive shoes and these fit the bill!

    rating
    Eleanor Williams
    ,

    Very happy once again

    Very happy once again with my shoes, and with the order and delivery process.

    rating
    Juana Woods
    ,

    My husband loves these shoes

    My husband loves these shoes

    rating
    Rosita
    ,

    The best and most comfortable

    I’ve been buying Fit flops since the beginning..just love them. I still have a (functioning) pair from c.2007! Always comfortable. Always a bargain in a sale or on offer. If I had a gripe, it would be that some of the boots and loafers I’ve bought over the years the soles having worn down and have become a bit slippery, but saying that, the most recent pair of Gen FF I bought have good,chunky soles.

    rating
    Lady of South London
    ,

    These are my fifth pair of Rally…

    These are my fifth pair of Rally sneakers. I love them. I am a half size and these are a perfect fit. extremely comfortable, soft underfoot when doing a lot of walking. I have just bought an all white pair. I have them in black, navy, silver and gold. I wear them with everything from joggers to dresses! I love fit flop for my feet1

    rating
    Carol Murphy
    ,

    Easy to use website

    Easy to use website. I love Fit Flops and have been wearing them for many years. This is my first time ordering online and I was very happy with it.

    rating
    Revital Kunz
    ,

    Very comfortable i got them to walk …

    Very comfortable i got them to walk in the house i have problems with pain after standing on my feet all day and this sandels are great so far

    rating
    Linda
    ,

    Pain free back and feet

    I recommended two women shoppers recently about Fit Flop because they were buying cheap new shoes and when I told them about Fit Flop they immediately began telling me how much their backs and feet hurt. I hope they follow thru- oh, and my neighbor, a hair stylist, Sara , that’s 3!!!

    rating
    Linda
    ,

    A beautiful pair of teal glitter Lulu…

    A beautiful pair of teal glitter Lulu thong sandals. They appear as if they are the crystal style. These are gorgeous. I hope Fit Flop CONTINUES to make beautiful footwear and not succumb to ugly trendy styles they were leaning towards. Better to listen to repeat buyers and good customers.

    rating
    Debra
    ,

    Easy ordering,fast delivery

    Easy ordering,fast delivery, fab shoes, soft leather.

    rating
    ESTHER S.
    ,

    Love fit flops- they are my go to

    Love fit flops- they are my go to

    rating
    Soozie Payne
    ,

    FitFlops FOREVER!!

    Website is very user friendly, for starters. I have found my live-in sandals (Lulu) & a perfect fit, so I’ve ordered at least 10+ pair ~ THE most comfortable EVER! Shipping is always fast!

    rating
    Margaret Hancock
    ,

    Beautiful design

    Beautiful design, so very comfortable.

    rating
    Cooper
    ,

    I bought a pair of your boots and they…

    I bought a pair of your boots and they are very comfortable indeed. I took the risk of going away in them walking every day and they have been so comfortable no rubbing and my feet feel relaxed. I would recommend these boots.

    rating
    Lynn Taylor
    ,

    SO SOFT!!

    I love these shoes!! They run true to size and the leather is so soft and comfortable! I got the silver tennis shoes and they’re perfect because they’re not a blingy silver, but a softer silver color. They’re possibly the most comfortable shoe I have.

    rating
    Terese Meehan
    ,

    Nice look

    Great sandals

    rating
    Caroline Haycock
    ,

    Comfortable and look good.

    Comfortable and look good.

    rating
    Samiya Syed
    ,

    It’s so comfortable for long walk and…

    It’s so comfortable for long walk and for longer hours to wear at

    rating
    Emma Bennett-Cowell
    ,

    Lovely shoes

    Lovely shoes, delivered as promised.

    rating
    fiona
    ,

    Super comfortable

    Super comfortable, warm and look good! Very happy

    rating
    Kendra
    ,

    Great for people with hip pain, but love soft comfy boots!

    They fit just as I hoped and are much more supportive than my Koolaburras. I love this type of shoe in the winter but need more supportive shoes and these fit the bill!

    rating
    Eleanor Williams
    ,

    Very happy once again

    Very happy once again with my shoes, and with the order and delivery process.

    rating
    Juana Woods
    ,

    My husband loves these shoes

    My husband loves these shoes

    rating
    Rosita
    ,

    The best and most comfortable

    I’ve been buying Fit flops since the beginning..just love them. I still have a (functioning) pair from c.2007! Always comfortable. Always a bargain in a sale or on offer. If I had a gripe, it would be that some of the boots and loafers I’ve bought over the years the soles having worn down and have become a bit slippery, but saying that, the most recent pair of Gen FF I bought have good,chunky soles.

    rating
    Lady of South London
    ,

    These are my fifth pair of Rally…

    These are my fifth pair of Rally sneakers. I love them. I am a half size and these are a perfect fit. extremely comfortable, soft underfoot when doing a lot of walking. I have just bought an all white pair. I have them in black, navy, silver and gold. I wear them with everything from joggers to dresses! I love fit flop for my feet1

    rating
    Carol Murphy
    ,

    Easy to use website

    Easy to use website. I love Fit Flops and have been wearing them for many years. This is my first time ordering online and I was very happy with it.

    rating
    Revital Kunz
    ,

    Very comfortable i got them to walk …

    Very comfortable i got them to walk in the house i have problems with pain after standing on my feet all day and this sandels are great so far

    rating
    Linda
    ,

    Pain free back and feet

    I recommended two women shoppers recently about Fit Flop because they were buying cheap new shoes and when I told them about Fit Flop they immediately began telling me how much their backs and feet hurt. I hope they follow thru- oh, and my neighbor, a hair stylist, Sara , that’s 3!!!

    rating
    Linda
    ,

    A beautiful pair of teal glitter Lulu…

    A beautiful pair of teal glitter Lulu thong sandals. They appear as if they are the crystal style. These are gorgeous. I hope Fit Flop CONTINUES to make beautiful footwear and not succumb to ugly trendy styles they were leaning towards. Better to listen to repeat buyers and good customers.

    rating
    Debra
    ,

    Easy ordering,fast delivery

    Easy ordering,fast delivery, fab shoes, soft leather.

Read more reviews