FREE STANDARD DELIVERY OVER £99
SIGN UP & GET 15% OFF*
15% Off For Key Workers & Students

Fabulous, Right?

Shop Metallics Arrow Icon

Holiday Must-Haves

Shop Holiday Shoes Arrow Icon

Perfect Fit

Shop Adjustable Shoes Arrow Icon

Women's

Shop Now Arrow Icon

Flip-Flops

Shop Now Arrow Icon

Trainers

Shop Now Arrow Icon

Men's

Shop Now Arrow Icon

About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,798 reviews ontrustpilotShowing our 5 star reviews
    rating
    Terese Meehan
    ,

    Nice look

    Great sandals

    rating
    MHD
    ,

    Love Fit Flops!

    Easy to order, shipped quickly, and I love all my Fit Flops! For those with plantar fasciitis these can’t be beat!

    rating
    Kathleen Cole
    ,

    Bought these for my daughter’s wedding…

    Bought these for my daughter’s wedding reception, night of dancing and fun. They were so comfortable and supportive, only wish they came in a 9.5.

    rating
    Sharon
    ,

    Excellent

    I bought a pair of trainers, a pair of sandals and a pair of slippers and can say, without question, that they're incredibly comfy and will certainly buy more. One thing about the sandals though is that the strap across isn't as long as it could be and I don't consider myself as having particularly fat feet!

    rating
    David Sutton .Customer
    ,

    Very comfortable shoes.

    Very comfortable shoes.

    rating
    Lorraine Judge
    ,

    Love my runners they are perfect only…

    Love my runners they are perfect only negative was I put down my eircode but went to someone way off my direction.

    rating
    ANTONIA
    ,

    Love these boots

    Love these boots. They fit perfectly and are so comfortable. I have plantar fasciitis and it doesn’t hurt at all in these boots

    rating
    Kathleen Baldree
    ,

    Very easy to order on line

    Very easy to order on line. Quality is always great and delivery took only 3 days. They never vary in size so I have never needed to return.

    rating
    lori aday
    ,

    I had to return an order but couldn’t…

    I had to return an order but couldn’t create the return label. Person on the other end of the chat took care of everything quickly

    rating
    Becky Pittard
    ,

    Great for feet with arthritis

    These shoes are great for my arthritic feet. With their strong support, particularly in the arches, I smile and sig with pleasure when I slip the on.

    rating
    SHELLY REYES
    ,

    Ez to order

    Ez to order. Received order quickly. She's are well made.

    rating
    Muriel
    ,

    Enjoyed tge buying experience

    Buying from FitFlop was a great experience and I was delighted with my new shoes. Ordering and delivery couldn't have been better.

    rating
    Chantal Thomas
    ,

    Great footwear and no quibble returns

    Great footwear, been wearing various models for years. Unsure of size? order 2 sizes, no quibble returns

    rating
    N-Ed
    ,

    Delivery was super quick

    Delivery was super quick, not even 24 hours from order to delivery. And the sandals as always are very comfortable and also really pretty

    rating
    Raymond
    ,

    Excellent product

    Efficient service and delivery of an excellent product. Liked both the look and fit of the sandal.

    rating
    Sharon Wilson
    ,

    Great customer service

    Great customer service. Wonderful shoes. Bargain price. What not could you ask for. Never ever had a bad pair of FitFlops. Love the anatomical design as do my feet.

    rating
    Michele Rene de Cotret
    ,

    The Rallye shoes are favourite of mine

    The Rallyes fit well, they are (fortunately) not slip-ons, they come in longer sizes (11 for me). I bought them on line and received them promptly afterwards.

    rating
    Eileen Blanchard
    ,

    I had a return that was handled…

    I had a return that was handled seamlessly by Matt, it could not have been easier.

    rating
    Friend of Ted
    ,

    Given 15% discount even though I forgot…

    Given 15% discount even though I forgot at checkout. Arrived quickly. Lovely shoes.

    rating
    Sandra Ashurst
    ,

    This is my fourth pair of walking boots…

    This is my fourth pair of walking boots & they’ve given my feet great support, they’re comfortable & warm. Never had a blister.

    rating
    Terese Meehan
    ,

    Nice look

    Great sandals

    rating
    MHD
    ,

    Love Fit Flops!

    Easy to order, shipped quickly, and I love all my Fit Flops! For those with plantar fasciitis these can’t be beat!

    rating
    Kathleen Cole
    ,

    Bought these for my daughter’s wedding…

    Bought these for my daughter’s wedding reception, night of dancing and fun. They were so comfortable and supportive, only wish they came in a 9.5.

    rating
    Sharon
    ,

    Excellent

    I bought a pair of trainers, a pair of sandals and a pair of slippers and can say, without question, that they're incredibly comfy and will certainly buy more. One thing about the sandals though is that the strap across isn't as long as it could be and I don't consider myself as having particularly fat feet!

    rating
    David Sutton .Customer
    ,

    Very comfortable shoes.

    Very comfortable shoes.

    rating
    Lorraine Judge
    ,

    Love my runners they are perfect only…

    Love my runners they are perfect only negative was I put down my eircode but went to someone way off my direction.

    rating
    ANTONIA
    ,

    Love these boots

    Love these boots. They fit perfectly and are so comfortable. I have plantar fasciitis and it doesn’t hurt at all in these boots

    rating
    Kathleen Baldree
    ,

    Very easy to order on line

    Very easy to order on line. Quality is always great and delivery took only 3 days. They never vary in size so I have never needed to return.

    rating
    lori aday
    ,

    I had to return an order but couldn’t…

    I had to return an order but couldn’t create the return label. Person on the other end of the chat took care of everything quickly

    rating
    Becky Pittard
    ,

    Great for feet with arthritis

    These shoes are great for my arthritic feet. With their strong support, particularly in the arches, I smile and sig with pleasure when I slip the on.

    rating
    SHELLY REYES
    ,

    Ez to order

    Ez to order. Received order quickly. She's are well made.

    rating
    Muriel
    ,

    Enjoyed tge buying experience

    Buying from FitFlop was a great experience and I was delighted with my new shoes. Ordering and delivery couldn't have been better.

    rating
    Chantal Thomas
    ,

    Great footwear and no quibble returns

    Great footwear, been wearing various models for years. Unsure of size? order 2 sizes, no quibble returns

    rating
    N-Ed
    ,

    Delivery was super quick

    Delivery was super quick, not even 24 hours from order to delivery. And the sandals as always are very comfortable and also really pretty

    rating
    Raymond
    ,

    Excellent product

    Efficient service and delivery of an excellent product. Liked both the look and fit of the sandal.

    rating
    Sharon Wilson
    ,

    Great customer service

    Great customer service. Wonderful shoes. Bargain price. What not could you ask for. Never ever had a bad pair of FitFlops. Love the anatomical design as do my feet.

    rating
    Michele Rene de Cotret
    ,

    The Rallye shoes are favourite of mine

    The Rallyes fit well, they are (fortunately) not slip-ons, they come in longer sizes (11 for me). I bought them on line and received them promptly afterwards.

    rating
    Eileen Blanchard
    ,

    I had a return that was handled…

    I had a return that was handled seamlessly by Matt, it could not have been easier.

    rating
    Friend of Ted
    ,

    Given 15% discount even though I forgot…

    Given 15% discount even though I forgot at checkout. Arrived quickly. Lovely shoes.

    rating
    Sandra Ashurst
    ,

    This is my fourth pair of walking boots…

    This is my fourth pair of walking boots & they’ve given my feet great support, they’re comfortable & warm. Never had a blister.

Read more reviews