The commute. The city break. The long day that turns into dinner. The airport trek you somehow always leave too late. We design footwear shaped around how you naturally move. Biomechanically tested to help you feel more comfortable, more energised, and more like yourself as the day goes on.   Not sensible shoes. Not performance shoes. Not shoes you count down to the minute you’ll take off. Just beautifully designed footwear, that helps you get on with your day.   FitFlop was founded in 2007 by entrepreneur Marcia Kilgore, who knew there had to be a better way.   Nothing feels like FitFlop.