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    • NEW IN
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        Flip flops From FitFlop UK

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All About The Anatomicush Technology

Why Our Shoes Feel So Good

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Flexible, ultra-light and designed to bring you non-stop cushioned comfort, FitFlop Anatomicush™ technology is engineered into our athleisure styles.

As well as being comfortable, it features super-flexible soles. The flex lines we've cut across the cushioned soles in these shoes allow your feet to move more freely and naturally. Anatomically contoured footbeds diffuse pressure at the forefoot and deliver maximum comfort for your feet. And rubber pods on the bottom of the soles mean these styles are also amazingly light and add slip-resistant grip.

Anatomicush is by no means our only groundbreaking technology – check out our range of ultra-comfortable platforms on our CushX™ tech or our Dynamicush™ styles, delivering enhanced cushioning hidden in the sleekest flats.

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