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About FitFlop – EU

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,798 reviews ontrustpilotShowing our 5 star reviews
    rating
    Anna Tomlinson
    ,

    Good service

    Easy ordering, quick delivery, comfortable shoes

    rating
    Megha Malhotra
    ,

    good quality

    good quality, lightweight and durable

    rating
    Sarah Whyley
    ,

    Great trainers

    Great trainers, speedy delivery

    rating
    Renee Plains
    ,

    Easy to maneuver website

    Easy to maneuver website, love your shoes, best shoes for plantar fasciitis and very cute as well.

    rating
    Janet Ashley
    ,

    Good customer service & product.

    Good customer service & product.

    rating
    Mrs Baxter
    ,

    Fitflop boots

    Easy ordering, prompt delivery. Great product

    rating
    Joanna
    ,

    Great range of shoes and very quick…

    Great range of shoes and very quick delivery

    rating
    War War
    ,

    Fitflop review

    I love Fitflop quality and comfortable. I have many Fitflop sandals but I feel pain when I wear mules.

    rating
    Anna Laurie
    ,

    Love my waterproof beach sandals.

    Purchased two pairs of waterproof sandals for the deck/ beach. Great looking, comfortable as always. Received a birthday discount. Thank you.

    rating
    Jane Rolph
    ,

    I was recommended FitFlop

    I was recommended FitFlop by my podiatrist, they are now my go to shoes. They always fit well, soft & supportive. Lovely colours and full range of different styles. Thoroughly recommend especially in the sales!

    rating
    Jan Walker
    ,

    I love comfortable and super cute boots

    I love that Fitflop boots, shoes, and sandals are comfortable AND cute !

    rating
    Laura Abbaj
    ,

    Fit flops are always my choice for…

    Fit flops are always my choice for comfort and style!They’re a little pricey for my lifestyle so I usually buy them when u hv a sale!Never have any issues.

    rating
    Heidi Charrington
    ,

    Gorgeous with a bit of bling…

    Ordered the silver Gracie and they’re so comfortable I ordered them in raspberry too. Excellent service….placed order and received the next day. Well done :)

    rating
    Leni Ravdin
    ,

    Loves my new fit flops

    My slides can pretty fast and I love them. The fit is perfect and they’re extremely comfortable as are all my other fit flops!

    rating
    Helen Wilfort
    ,

    Dependable company

    Prompt delivery. Very good quality footwear

    rating
    Ann
    ,

    Great product, great customer service

    My podiatrist recommended Fitflops twenty years ago and I'm still wearing my first pair. Thrilled to have a new pair!

    rating
    Nancy S.
    ,

    these boots are just great

    these boots are just great! I have "foot issues" and they are so comfortable and great on snowy days. no slipping either. 75 yr old

    rating
    Parreya
    ,

    Love my sneakers

    Excellent sneakers. Lightweight and very comfy. Please keep this quality.

    rating
    Barbara J Tuckness
    ,

    They are very comfortable!

    They are very comfortable!

    rating
    Mrs JOAN Stewart
    ,

    Easy does it

    Ordering was really easy,delivery was quick. My shoes arrived earlier than expected .

    rating
    Anna Tomlinson
    ,

    Good service

    Easy ordering, quick delivery, comfortable shoes

    rating
    Megha Malhotra
    ,

    good quality

    good quality, lightweight and durable

    rating
    Sarah Whyley
    ,

    Great trainers

    Great trainers, speedy delivery

    rating
    Renee Plains
    ,

    Easy to maneuver website

    Easy to maneuver website, love your shoes, best shoes for plantar fasciitis and very cute as well.

    rating
    Janet Ashley
    ,

    Good customer service & product.

    Good customer service & product.

    rating
    Mrs Baxter
    ,

    Fitflop boots

    Easy ordering, prompt delivery. Great product

    rating
    Joanna
    ,

    Great range of shoes and very quick…

    Great range of shoes and very quick delivery

    rating
    War War
    ,

    Fitflop review

    I love Fitflop quality and comfortable. I have many Fitflop sandals but I feel pain when I wear mules.

    rating
    Anna Laurie
    ,

    Love my waterproof beach sandals.

    Purchased two pairs of waterproof sandals for the deck/ beach. Great looking, comfortable as always. Received a birthday discount. Thank you.

    rating
    Jane Rolph
    ,

    I was recommended FitFlop

    I was recommended FitFlop by my podiatrist, they are now my go to shoes. They always fit well, soft & supportive. Lovely colours and full range of different styles. Thoroughly recommend especially in the sales!

    rating
    Jan Walker
    ,

    I love comfortable and super cute boots

    I love that Fitflop boots, shoes, and sandals are comfortable AND cute !

    rating
    Laura Abbaj
    ,

    Fit flops are always my choice for…

    Fit flops are always my choice for comfort and style!They’re a little pricey for my lifestyle so I usually buy them when u hv a sale!Never have any issues.

    rating
    Heidi Charrington
    ,

    Gorgeous with a bit of bling…

    Ordered the silver Gracie and they’re so comfortable I ordered them in raspberry too. Excellent service….placed order and received the next day. Well done :)

    rating
    Leni Ravdin
    ,

    Loves my new fit flops

    My slides can pretty fast and I love them. The fit is perfect and they’re extremely comfortable as are all my other fit flops!

    rating
    Helen Wilfort
    ,

    Dependable company

    Prompt delivery. Very good quality footwear

    rating
    Ann
    ,

    Great product, great customer service

    My podiatrist recommended Fitflops twenty years ago and I'm still wearing my first pair. Thrilled to have a new pair!

    rating
    Nancy S.
    ,

    these boots are just great

    these boots are just great! I have "foot issues" and they are so comfortable and great on snowy days. no slipping either. 75 yr old

    rating
    Parreya
    ,

    Love my sneakers

    Excellent sneakers. Lightweight and very comfy. Please keep this quality.

    rating
    Barbara J Tuckness
    ,

    They are very comfortable!

    They are very comfortable!

    rating
    Mrs JOAN Stewart
    ,

    Easy does it

    Ordering was really easy,delivery was quick. My shoes arrived earlier than expected .

Read more reviews