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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 54,115 reviews ontrustpilotShowing our 5 star reviews
    rating
    u. prendergast Customer
    ,

    I find fit flops very comfortable.my…

    I find fit flops very comfortable.my first choice of shoes

    rating
    Hazel Taylor
    ,

    Flipflops

    Delivery went very smoothly, the product was well made and more importantly very comfortable.

    rating
    sarah stanley
    ,

    Repeat customer

    Great service, comfy shoes, consistent sizing. I keep coming back to Fitflop

    rating
    Anna
    ,

    Beautiful boots delivered quickly

    Beautiful boots delivered quickly! Love them!

    rating
    Jeanette Williams
    ,

    Really easy to use site

    Really easy to use site, from start to finish. Quality footwear and a speedy delivery

    rating
    Caroline Johnson
    ,

    Easy and product arrived when they said…

    Easy and product arrived when they said it would

    rating
    Cathy
    ,

    Fitflop delivers

    Easy ordering & quick delivery (given the fact that parcels have to pass customs to enter the EU) . These are the only shoes that I (can) wear (due to track). Comfort & nice designs are essential for me. Fitflop delivers!

    rating
    Jude Nicholas
    ,

    Very fast delivery and gorgeous colour.

    Very fast delivery. Only problem is they are sandals so I need to wait for spring at least to wear them, very comfortable and a gorgeous colour. Perfect.

    rating
    Newfylover
    ,

    I have Fibromyalgia in my entire body

    I have Fibromyalgia in my entire body. Shoes can be to heavy and painful on the bottom of my feet. Not these shoes! I Love Them!!!! So, light and Extremely Comfortable. I purchased 3 pair of slides Gracie leather twist and sneakers ( I thought would be heavy, Nope!). I’m so Excited for my New Shoes! Just like a little kid!

    rating
    Gary
    ,

    Fast delivery

    Fast delivery Great sandals

    rating
    sandra barker
    ,

    Still as good as ever.

    Delivered quickly and well packed these sandals are amazing. Well made super comfy great quality and fit. I haven’t had a new pair of FitFlops for awhile but it’s like being reunited with old friends …I feel these will be the first of many especially as the new range is full of great designs.

    rating
    Elizabeth M
    ,

    These are my fave Fit Flop (and shoe in…

    These are my fave Fit Flop (and shoe in general) at the moment—and I have quite a few Fit Flops!! They’re comfortable right out of the box, and I don’t want to take them off!!

    rating
    Mrs Sarah Atkinson
    ,

    My Slender Toe Fitflops are Beautiful.

    My Fitflops are beautiful. They are a golden colour, with quite a slender toe post. I got them with a discount and also a pair of free toe post decorations. These are two cheese plant leaves, which are exquisite. They are a shade of green and compliment my Fitflops beautifully.

    rating
    Delia Calder
    ,

    Great boots

    Easy to use website. Arrived promptly. Wore these boots to walk many miles in New York in -12 temperatures. They were comfortable, warm, waterproof & stylish to wear. Would recommend

    rating
    Tamara A.
    ,

    Love Fitflop!

    Sandal is simple but classy with rhinestone buckle, super comfortable & shipping was very speedy. Great purchase!

    rating
    Cheri Turner
    ,

    They are so comfortable and still add…

    They are so comfortable and still add height not to mention sparkly

    rating
    SANDRA LESSA
    ,

    Best shoes ever, I love the Fitflop !

    I love the Fitflop shoes. It’s the only one that doesn’t hurt my feet. I wish I could buy all the designs!

    rating
    Mr & Mrs Guest
    ,

    Lively colour goes with all my clothes

    Lively colour goes with all my clothes. Ideal that you can adjust the strap.

    rating
    Dawnie
    ,

    Excellent quality and service

    The quality of the product and the prompt delivery were both excellent. I will definitely be ordering again very soon.

    rating
    Kimber
    ,

    First I love fitflop shoes and always…

    First I love fitflop shoes and always have a great experience. But this last purchase blew me away - I ordered on a Thursday and they were at my door the NEXT DAY! It was just the regular shipping, no special shipping. Now that’s service! And I will keep coming back.

    rating
    u. prendergast Customer
    ,

    I find fit flops very comfortable.my…

    I find fit flops very comfortable.my first choice of shoes

    rating
    Hazel Taylor
    ,

    Flipflops

    Delivery went very smoothly, the product was well made and more importantly very comfortable.

    rating
    sarah stanley
    ,

    Repeat customer

    Great service, comfy shoes, consistent sizing. I keep coming back to Fitflop

    rating
    Anna
    ,

    Beautiful boots delivered quickly

    Beautiful boots delivered quickly! Love them!

    rating
    Jeanette Williams
    ,

    Really easy to use site

    Really easy to use site, from start to finish. Quality footwear and a speedy delivery

    rating
    Caroline Johnson
    ,

    Easy and product arrived when they said…

    Easy and product arrived when they said it would

    rating
    Cathy
    ,

    Fitflop delivers

    Easy ordering & quick delivery (given the fact that parcels have to pass customs to enter the EU) . These are the only shoes that I (can) wear (due to track). Comfort & nice designs are essential for me. Fitflop delivers!

    rating
    Jude Nicholas
    ,

    Very fast delivery and gorgeous colour.

    Very fast delivery. Only problem is they are sandals so I need to wait for spring at least to wear them, very comfortable and a gorgeous colour. Perfect.

    rating
    Newfylover
    ,

    I have Fibromyalgia in my entire body

    I have Fibromyalgia in my entire body. Shoes can be to heavy and painful on the bottom of my feet. Not these shoes! I Love Them!!!! So, light and Extremely Comfortable. I purchased 3 pair of slides Gracie leather twist and sneakers ( I thought would be heavy, Nope!). I’m so Excited for my New Shoes! Just like a little kid!

    rating
    Gary
    ,

    Fast delivery

    Fast delivery Great sandals

    rating
    sandra barker
    ,

    Still as good as ever.

    Delivered quickly and well packed these sandals are amazing. Well made super comfy great quality and fit. I haven’t had a new pair of FitFlops for awhile but it’s like being reunited with old friends …I feel these will be the first of many especially as the new range is full of great designs.

    rating
    Elizabeth M
    ,

    These are my fave Fit Flop (and shoe in…

    These are my fave Fit Flop (and shoe in general) at the moment—and I have quite a few Fit Flops!! They’re comfortable right out of the box, and I don’t want to take them off!!

    rating
    Mrs Sarah Atkinson
    ,

    My Slender Toe Fitflops are Beautiful.

    My Fitflops are beautiful. They are a golden colour, with quite a slender toe post. I got them with a discount and also a pair of free toe post decorations. These are two cheese plant leaves, which are exquisite. They are a shade of green and compliment my Fitflops beautifully.

    rating
    Delia Calder
    ,

    Great boots

    Easy to use website. Arrived promptly. Wore these boots to walk many miles in New York in -12 temperatures. They were comfortable, warm, waterproof & stylish to wear. Would recommend

    rating
    Tamara A.
    ,

    Love Fitflop!

    Sandal is simple but classy with rhinestone buckle, super comfortable & shipping was very speedy. Great purchase!

    rating
    Cheri Turner
    ,

    They are so comfortable and still add…

    They are so comfortable and still add height not to mention sparkly

    rating
    SANDRA LESSA
    ,

    Best shoes ever, I love the Fitflop !

    I love the Fitflop shoes. It’s the only one that doesn’t hurt my feet. I wish I could buy all the designs!

    rating
    Mr & Mrs Guest
    ,

    Lively colour goes with all my clothes

    Lively colour goes with all my clothes. Ideal that you can adjust the strap.

    rating
    Dawnie
    ,

    Excellent quality and service

    The quality of the product and the prompt delivery were both excellent. I will definitely be ordering again very soon.

    rating
    Kimber
    ,

    First I love fitflop shoes and always…

    First I love fitflop shoes and always have a great experience. But this last purchase blew me away - I ordered on a Thursday and they were at my door the NEXT DAY! It was just the regular shipping, no special shipping. Now that’s service! And I will keep coming back.

Read more reviews