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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Mrs Capel
    ,

    I am over the moon with my boots

    I am over the moon with my boots, which arrived very quickly and at a bargain price. They are very comfortable, as I have had difficulty finding a pair to walk my dog in.

    rating
    Luisa Morris
    ,

    Very comfortable and stylish,I love…

    Very comfortable and stylish,I love fitflop as great for my back.

    rating
    TF
    ,

    Good experience from ordering to…

    Good experience from ordering to returning, and being reimbursed

    rating
    Angela
    ,

    Online

    Quick and easy

    rating
    Rungtip Ruangloykam
    ,

    It’s very good shoes

    It’s very good shoes

    rating
    Reena
    ,

    Great quality footwear.

    As I have problems with my feet I need footwear that is comfortable, easy to put on and good quality. Fitflop covers all these requirements.

    rating
    sharon Ross
    ,

    Comfy and good fit

    Comfy and good fit. Pleased with them

    rating
    Emily Hooks
    ,

    Fit flops are always comfortable

    Fit flops are always comfortable. They never disappoint.

    rating
    Ayesha Tariq
    ,

    Great trainers

    Very Comfortable shoes , keeping my feet warm in the winter! Plus color is lovely too ! Delivery was quick

    rating
    Ken Veitch
    ,

    Great quality and super comfortable

    Great quality and super comfortable

    rating
    JMar
    ,

    Always the most comfortable sandals…

    Always the most comfortable sandals ever.

    rating
    Samantha Neill
    ,

    I love the sneakers I purchased

    I love the sneakers I purchased, they look good and fit well. They were delivered in a timely fashion.

    rating
    Sharon K
    ,

    Very comfortable

    Very comfortable

    rating
    Dolly Pereira
    ,

    I chose Fitflop because its comfortable design..

    I chose Fitflop because of its design,wearability, and comfort. I recently had surgery on both knees, and comfortable footwear is my priority in my rehabilitation and mobility.

    rating
    Lisa
    ,

    I bought a pair of the beautiful …

    I bought a pair of the beautiful F-Mode Glitterball toe-Post SandaIs, but unfortunately they were not as comfortable as the rest of my many pairs of FitFlops. I needed to return them. Everything was processed and refunded to my credit card very easily and quickly! I love my other pairs of FitFlops and will continue to enjoy them!

    rating
    u. prendergast Customer
    ,

    I find fit flops very comfortable.my…

    I find fit flops very comfortable.my first choice of shoes

    rating
    Lynne Jones
    ,

    My shoes are beautiful and comfortable

    My shoes are beautiful and comfortable. They arrived fast.

    rating
    Kathy Moore
    ,

    Sandals arrived promptly Well packaged…

    Sandals arrived promptly Well packaged and looked exactly as they did online Very comfy

    rating
    Jill Baker
    ,

    Only shoes I find comfortable and able…

    Only shoes I find comfortable and able to wear all day

    rating
    War War
    ,

    Fitflop review

    I love Fitflop quality and comfortable. I have many Fitflop sandals but I feel pain when I wear mules.

    rating
    Mrs Capel
    ,

    I am over the moon with my boots

    I am over the moon with my boots, which arrived very quickly and at a bargain price. They are very comfortable, as I have had difficulty finding a pair to walk my dog in.

    rating
    Luisa Morris
    ,

    Very comfortable and stylish,I love…

    Very comfortable and stylish,I love fitflop as great for my back.

    rating
    TF
    ,

    Good experience from ordering to…

    Good experience from ordering to returning, and being reimbursed

    rating
    Angela
    ,

    Online

    Quick and easy

    rating
    Rungtip Ruangloykam
    ,

    It’s very good shoes

    It’s very good shoes

    rating
    Reena
    ,

    Great quality footwear.

    As I have problems with my feet I need footwear that is comfortable, easy to put on and good quality. Fitflop covers all these requirements.

    rating
    sharon Ross
    ,

    Comfy and good fit

    Comfy and good fit. Pleased with them

    rating
    Emily Hooks
    ,

    Fit flops are always comfortable

    Fit flops are always comfortable. They never disappoint.

    rating
    Ayesha Tariq
    ,

    Great trainers

    Very Comfortable shoes , keeping my feet warm in the winter! Plus color is lovely too ! Delivery was quick

    rating
    Ken Veitch
    ,

    Great quality and super comfortable

    Great quality and super comfortable

    rating
    JMar
    ,

    Always the most comfortable sandals…

    Always the most comfortable sandals ever.

    rating
    Samantha Neill
    ,

    I love the sneakers I purchased

    I love the sneakers I purchased, they look good and fit well. They were delivered in a timely fashion.

    rating
    Sharon K
    ,

    Very comfortable

    Very comfortable

    rating
    Dolly Pereira
    ,

    I chose Fitflop because its comfortable design..

    I chose Fitflop because of its design,wearability, and comfort. I recently had surgery on both knees, and comfortable footwear is my priority in my rehabilitation and mobility.

    rating
    Lisa
    ,

    I bought a pair of the beautiful …

    I bought a pair of the beautiful F-Mode Glitterball toe-Post SandaIs, but unfortunately they were not as comfortable as the rest of my many pairs of FitFlops. I needed to return them. Everything was processed and refunded to my credit card very easily and quickly! I love my other pairs of FitFlops and will continue to enjoy them!

    rating
    u. prendergast Customer
    ,

    I find fit flops very comfortable.my…

    I find fit flops very comfortable.my first choice of shoes

    rating
    Lynne Jones
    ,

    My shoes are beautiful and comfortable

    My shoes are beautiful and comfortable. They arrived fast.

    rating
    Kathy Moore
    ,

    Sandals arrived promptly Well packaged…

    Sandals arrived promptly Well packaged and looked exactly as they did online Very comfy

    rating
    Jill Baker
    ,

    Only shoes I find comfortable and able…

    Only shoes I find comfortable and able to wear all day

    rating
    War War
    ,

    Fitflop review

    I love Fitflop quality and comfortable. I have many Fitflop sandals but I feel pain when I wear mules.

Read more reviews