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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    helen, Shrewsbury
    ,

    Fantastic product, great customer srvice

    Easy to order and arrived very quickly. I wear Fit flop toe posts mist if the year, I love them. They're the most comfortable footwear ever. My sparkly purple ones are just gorgeous.

    rating
    Vanessa
    ,

    I love these fitflops

    I love these fitflops. I bought pair to replace my old pair that broke after years of use

    rating
    Christine
    ,

    Quality and fit of both pairs of shoes that I ordered.

    Very satisfied with the two pairs of shoes that I received. Size is perfect and colour is exactly what I ordered.

    rating
    Mark King
    ,

    These were purchased for my wife

    These were purchased for my wife. She says they are very comfortable and so far no issues

    rating
    Jeanna
    ,

    Your shoes fit my feet perfectly

    Your shoes fit my feet perfectly. My heal pain has gone away and they are very comfortable! Pretty much all I wear now.

    rating
    DSWeir
    ,

    I always loved fitflop

    I always loved fitflop. My first pair was in 2008, and I never stopped buying since then. Very comfortable especially I work in a hospital pharmacy so loads of walking. Also, I use fitflop slippers at home. I also gift my sisters and friends with fitflop sandals, and I used to buy for my mum and dad too (they passed away) and they loved it.

    rating
    Kate Woolley
    ,

    GEN - FF soft leather sandals

    Lovely soft sandals with very little to rub on toes. Really comfortable to walk on all day. Expensive but worth the money. Roomy on size.

    rating
    Lee
    ,

    Excellent!

    Excellent!

    rating
    K. Barker
    ,

    Delivery/ returns excellent

    Delivery/ returns excellent - sandal very comfortable and with percentage off price affordable

    rating
    Brenda Hanson
    ,

    Another fine pair of shoes

    Sandals arrived when they said and were as their usual standard able to wear them right away without sore feet of breaking them in sturdy comfortable shoes what’s not to like

    rating
    Stellalina
    ,

    The items are just great

    The items are just great, the fitting is perfect. Payments are simple

    rating
    Denise Grant
    ,

    Always delivered on time,

    Always delivered on time, Easy to order on line no fuss

    rating
    OAP
    ,

    Love my Fitflop shoes

    Love my Fitflop shoes, due to injuries they are about the only shoes that I find comfortable. The foot bed is so good.

    rating
    Gurdip Sahota
    ,

    Delivery is always quick

    Delivery is always quick. Great shoes , been wearing ballerina range from 2021!!! All great but pls make sure your fully stocked.I can only trust your shoes gor my flat feet....

    rating
    Ros Tumber
    ,

    Great boots & great company

    Gutted these boots don't fit me as my friend has some and they look great and she says they are the most comfy wellies she's ever had. Unfortunately I have awkward size feet (2.5 wide fit) so I do struggle to find a good fit. The returns process could not be easier though, which is so refreshing! Would definitely recommend FitFlop to anyone

    rating
    Mrs Humphreys
    ,

    Review of FitFop

    It was quick and easy to order.

    rating
    Ms Linda Hogg
    ,

    I love my new Platform's Wedge fit flops

    I love my new Platform's Wedge toe post sandals in black. They will be great for holidays and sunny days.

    rating
    Rae
    ,

    I love these shoes!!!

    I love these shoes!!!! I have many many pairs. They are super comfortable right out of the box.

    rating
    Melody Tucker
    ,

    Easy to order

    Easy to order. Received the order timely and in good condition. I love my FitFlop.

    rating
    Yolanda Osborne
    ,

    Got me through 8 hours of Busch…

    Got me through 8 hours of Busch Gardens, water proof and Orange Color is soo cool, Thanks FF♠️

    rating
    helen, Shrewsbury
    ,

    Fantastic product, great customer srvice

    Easy to order and arrived very quickly. I wear Fit flop toe posts mist if the year, I love them. They're the most comfortable footwear ever. My sparkly purple ones are just gorgeous.

    rating
    Vanessa
    ,

    I love these fitflops

    I love these fitflops. I bought pair to replace my old pair that broke after years of use

    rating
    Christine
    ,

    Quality and fit of both pairs of shoes that I ordered.

    Very satisfied with the two pairs of shoes that I received. Size is perfect and colour is exactly what I ordered.

    rating
    Mark King
    ,

    These were purchased for my wife

    These were purchased for my wife. She says they are very comfortable and so far no issues

    rating
    Jeanna
    ,

    Your shoes fit my feet perfectly

    Your shoes fit my feet perfectly. My heal pain has gone away and they are very comfortable! Pretty much all I wear now.

    rating
    DSWeir
    ,

    I always loved fitflop

    I always loved fitflop. My first pair was in 2008, and I never stopped buying since then. Very comfortable especially I work in a hospital pharmacy so loads of walking. Also, I use fitflop slippers at home. I also gift my sisters and friends with fitflop sandals, and I used to buy for my mum and dad too (they passed away) and they loved it.

    rating
    Kate Woolley
    ,

    GEN - FF soft leather sandals

    Lovely soft sandals with very little to rub on toes. Really comfortable to walk on all day. Expensive but worth the money. Roomy on size.

    rating
    Lee
    ,

    Excellent!

    Excellent!

    rating
    K. Barker
    ,

    Delivery/ returns excellent

    Delivery/ returns excellent - sandal very comfortable and with percentage off price affordable

    rating
    Brenda Hanson
    ,

    Another fine pair of shoes

    Sandals arrived when they said and were as their usual standard able to wear them right away without sore feet of breaking them in sturdy comfortable shoes what’s not to like

    rating
    Stellalina
    ,

    The items are just great

    The items are just great, the fitting is perfect. Payments are simple

    rating
    Denise Grant
    ,

    Always delivered on time,

    Always delivered on time, Easy to order on line no fuss

    rating
    OAP
    ,

    Love my Fitflop shoes

    Love my Fitflop shoes, due to injuries they are about the only shoes that I find comfortable. The foot bed is so good.

    rating
    Gurdip Sahota
    ,

    Delivery is always quick

    Delivery is always quick. Great shoes , been wearing ballerina range from 2021!!! All great but pls make sure your fully stocked.I can only trust your shoes gor my flat feet....

    rating
    Ros Tumber
    ,

    Great boots & great company

    Gutted these boots don't fit me as my friend has some and they look great and she says they are the most comfy wellies she's ever had. Unfortunately I have awkward size feet (2.5 wide fit) so I do struggle to find a good fit. The returns process could not be easier though, which is so refreshing! Would definitely recommend FitFlop to anyone

    rating
    Mrs Humphreys
    ,

    Review of FitFop

    It was quick and easy to order.

    rating
    Ms Linda Hogg
    ,

    I love my new Platform's Wedge fit flops

    I love my new Platform's Wedge toe post sandals in black. They will be great for holidays and sunny days.

    rating
    Rae
    ,

    I love these shoes!!!

    I love these shoes!!!! I have many many pairs. They are super comfortable right out of the box.

    rating
    Melody Tucker
    ,

    Easy to order

    Easy to order. Received the order timely and in good condition. I love my FitFlop.

    rating
    Yolanda Osborne
    ,

    Got me through 8 hours of Busch…

    Got me through 8 hours of Busch Gardens, water proof and Orange Color is soo cool, Thanks FF♠️

Read more reviews