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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Barbara
    ,

    So comfortable.

    This is my 3rd and 4th pair of Fitflops. So comfortable. I did find the recovery ones a little snugger fit than I thought they would be.

    rating
    Ms Rachel Dix
    ,

    Comfort & Style

    Spot on. Always love the footwear from Fitflop.

    rating
    Mitch O'Connell
    ,

    Fab delivery & products always

    Fab delivery & products always

    rating
    Mr Christopher Webb
    ,

    Very pleased like wearing slippers!

    Very pleased like wearing slippers!

    rating
    Chana Gimble
    ,

    This is my second pair of Rally's

    This is my second pair of Rally's. So comfortable and stylish enough to wear to work with dresses. The silver bling in the back separates these white sneakers into a fun and fashionable accessory. So glad I bought them!

    rating
    Cynthia
    ,

    My podiatrist suggested Fitflops to…

    My podiatrist suggested Fitflops to help remedy present and future plantar fasciitis. I perused their boots over & over to be certain of my choice, deciding, ordering and rcving a discount for being a 1st time customer (!). My 1st boot didnt work out because I have a high instep, so the return process has been initiated. In the meantime, a site wide sale popped up so I ordered a different pr of boots. I've rcvd them and am so pleased!!

    rating
    Christel Fogarty
    ,

    Happy customer.

    I received my order soon and I am happy with my purchase.

    rating
    Victoria Hatzian
    ,

    Excellent service .I am very happy and…

    Excellent service .I am very happy and very pleased with my experience. My order got lost and I was remboursement win 2 days !

    rating
    Emma Swiers
    ,

    The comfort and fit is amazing

    The comfort and fit is amazing. Good price. Quick delivery. Happy to recommend.

    rating
    Dorne Vernon Tew
    ,

    I bought with cofidence of knowing the…

    I bought with cofidence of knowing the return policy is always efficient Thank you

    rating
    Kate mackenzie
    ,

    Great shoes...so comfy and well made.

    Great shoes...so comfy and well made.

    rating
    Linda Lloyd
    ,

    Good website

    Good website, quick delivery, if necessary, a good return system

    rating
    Sandra Mackinnon
    ,

    Really pleased with my purchase

    Really pleased with my purchase

    rating
    jenny hanson
    ,

    So comfy - no wearing in needed!

    Great service and these trainers are the comfiest ever. Always wait for the sale though because they have become very expensive over the years

    rating
    Hilary Mcbride
    ,

    My order arrived quickly

    My order arrived quickly. I love my sandals. They are so comfortable. Always good service with Fitflop

    rating
    V B
    ,

    I love them

    I love them. I own several pair of flip flops and a pair of leather slides. I really do love them so much.

    rating
    Agnieszka Aszklar Maciejczyk
    ,

    Fantastic quality and comfort

    Fantastic quality and comfort. Highly recommended.

    rating
    Mr Robinson
    ,

    Very comfortable to wear

    Very comfortable to wear

    rating
    One happy customer
    ,

    Comfy

    I need wide fit shoes so was nervous buying these. I'm a size 5 wide and bought a size 6 so I can wear thick socks with them. I wore them for 8 hours straight on a day out. They are so comfy and I'm delighted they were on offer.

    rating
    RaShanda Miller
    ,

    Very comfortable

    Very comfortable, amazing quality, and is worth the cost, I own multiple pairs of boots.

    rating
    Barbara
    ,

    So comfortable.

    This is my 3rd and 4th pair of Fitflops. So comfortable. I did find the recovery ones a little snugger fit than I thought they would be.

    rating
    Ms Rachel Dix
    ,

    Comfort & Style

    Spot on. Always love the footwear from Fitflop.

    rating
    Mitch O'Connell
    ,

    Fab delivery & products always

    Fab delivery & products always

    rating
    Mr Christopher Webb
    ,

    Very pleased like wearing slippers!

    Very pleased like wearing slippers!

    rating
    Chana Gimble
    ,

    This is my second pair of Rally's

    This is my second pair of Rally's. So comfortable and stylish enough to wear to work with dresses. The silver bling in the back separates these white sneakers into a fun and fashionable accessory. So glad I bought them!

    rating
    Cynthia
    ,

    My podiatrist suggested Fitflops to…

    My podiatrist suggested Fitflops to help remedy present and future plantar fasciitis. I perused their boots over & over to be certain of my choice, deciding, ordering and rcving a discount for being a 1st time customer (!). My 1st boot didnt work out because I have a high instep, so the return process has been initiated. In the meantime, a site wide sale popped up so I ordered a different pr of boots. I've rcvd them and am so pleased!!

    rating
    Christel Fogarty
    ,

    Happy customer.

    I received my order soon and I am happy with my purchase.

    rating
    Victoria Hatzian
    ,

    Excellent service .I am very happy and…

    Excellent service .I am very happy and very pleased with my experience. My order got lost and I was remboursement win 2 days !

    rating
    Emma Swiers
    ,

    The comfort and fit is amazing

    The comfort and fit is amazing. Good price. Quick delivery. Happy to recommend.

    rating
    Dorne Vernon Tew
    ,

    I bought with cofidence of knowing the…

    I bought with cofidence of knowing the return policy is always efficient Thank you

    rating
    Kate mackenzie
    ,

    Great shoes...so comfy and well made.

    Great shoes...so comfy and well made.

    rating
    Linda Lloyd
    ,

    Good website

    Good website, quick delivery, if necessary, a good return system

    rating
    Sandra Mackinnon
    ,

    Really pleased with my purchase

    Really pleased with my purchase

    rating
    jenny hanson
    ,

    So comfy - no wearing in needed!

    Great service and these trainers are the comfiest ever. Always wait for the sale though because they have become very expensive over the years

    rating
    Hilary Mcbride
    ,

    My order arrived quickly

    My order arrived quickly. I love my sandals. They are so comfortable. Always good service with Fitflop

    rating
    V B
    ,

    I love them

    I love them. I own several pair of flip flops and a pair of leather slides. I really do love them so much.

    rating
    Agnieszka Aszklar Maciejczyk
    ,

    Fantastic quality and comfort

    Fantastic quality and comfort. Highly recommended.

    rating
    Mr Robinson
    ,

    Very comfortable to wear

    Very comfortable to wear

    rating
    One happy customer
    ,

    Comfy

    I need wide fit shoes so was nervous buying these. I'm a size 5 wide and bought a size 6 so I can wear thick socks with them. I wore them for 8 hours straight on a day out. They are so comfy and I'm delighted they were on offer.

    rating
    RaShanda Miller
    ,

    Very comfortable

    Very comfortable, amazing quality, and is worth the cost, I own multiple pairs of boots.

Read more reviews