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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Meinir Davies
    ,

    Had bought previously from a high…

    Had bought previously from a high street store and was happy to order on line knowing that I would be getting the same quality product.

    rating
    Gwen
    ,

    Kept informed delivered quickly

    Kept informed delivered quickly

    rating
    CollectPlus Customer
    ,

    Lovely socks.

    Great delivery, well packaged. Really comfy warm socks.

    rating
    Vinita mishra
    ,

    good quality

    good quality , fast delivery.

    rating
    Sam
    ,

    Always comfortable

    Two pairs ordered and delivered well packaged. Delivery was informative.

    rating
    Violetta
    ,

    Best shoes for my plantar fascitiis

    Shoes arrived on time, and they are so comfortable!

    rating
    Mrs Angela Plowman
    ,

    I really love FitFlops!

    I really love FitFlops and live in my two pairs...one in tan and the other in white. They are incredibly comfortable and a total joy to wear.

    rating
    B Dofa
    ,

    Comfortable sandal/slides

    The sandal/slides I ordered were comfortable from the moment I put them on, cute too.

    rating
    Kristine Robertson
    ,

    Quality Rain Boot

    Best quality rain boot I have ever purchased. The construction of the boot is excellent and provide solid coverage of my feet.

    rating
    Jeanette
    ,

    My shoes arrived promptly and very well…

    My shoes arrived promptly and very well packaged. I have worn them for several days and they are extremely comfortable. I will definitely buy another pair.

    rating
    Margaret Hancock
    ,

    Beautiful design

    Beautiful design, so very comfortable.

    rating
    Donna Rutkowski
    ,

    Fit and comfortability

    Fit and comfortability. I Love these. I own about 8 pair of sandals. Soooo comfortable. Thank you

    rating
    Valerie Thornton
    ,

    Love the fit flops

    Love the fit flops! Buy a new pair every year or so. Super comfy and durable.

    rating
    Wendy S.
    ,

    Love the slippers

    I love the slippers but haven't had a chance to wear the sandals yet. The slippers are great for wearing around my slate floor house. They are comfy and give me the support I need. Looking forward to switching to the sandals when the weather warms up!

    rating
    Mrs NAIDA ALI
    ,

    Absolute comfort

    I am thrilled with my recent purchases from FitFlop! Once again, they have exceeded my expectations in terms of comfort. Highly recommend!

    rating
    Ms Joyce Thomson
    ,

    Always had great service and postage is…Amazing Fit Flop

    Always had great service and postage is good too, keep up the great work you all do. ☺️

    rating
    Janet Williams
    ,

    Satisfied!

    Prompt delivery, easy returns.

    rating
    Lisa Shannon
    ,

    Fit flop for life

    The most comfortable flip flop I've ever had and I've had a lot. I wear them 8 to 10 hours straight and my feet still feel great and happy

    rating
    Angela Ramsey
    ,

    Swift delivery and product so comfy

    Swift delivery and great product, flip flops so comfy

    rating
    AJT
    ,

    Quality footwear and good customer…

    Quality footwear and good customer service

    rating
    Meinir Davies
    ,

    Had bought previously from a high…

    Had bought previously from a high street store and was happy to order on line knowing that I would be getting the same quality product.

    rating
    Gwen
    ,

    Kept informed delivered quickly

    Kept informed delivered quickly

    rating
    CollectPlus Customer
    ,

    Lovely socks.

    Great delivery, well packaged. Really comfy warm socks.

    rating
    Vinita mishra
    ,

    good quality

    good quality , fast delivery.

    rating
    Sam
    ,

    Always comfortable

    Two pairs ordered and delivered well packaged. Delivery was informative.

    rating
    Violetta
    ,

    Best shoes for my plantar fascitiis

    Shoes arrived on time, and they are so comfortable!

    rating
    Mrs Angela Plowman
    ,

    I really love FitFlops!

    I really love FitFlops and live in my two pairs...one in tan and the other in white. They are incredibly comfortable and a total joy to wear.

    rating
    B Dofa
    ,

    Comfortable sandal/slides

    The sandal/slides I ordered were comfortable from the moment I put them on, cute too.

    rating
    Kristine Robertson
    ,

    Quality Rain Boot

    Best quality rain boot I have ever purchased. The construction of the boot is excellent and provide solid coverage of my feet.

    rating
    Jeanette
    ,

    My shoes arrived promptly and very well…

    My shoes arrived promptly and very well packaged. I have worn them for several days and they are extremely comfortable. I will definitely buy another pair.

    rating
    Margaret Hancock
    ,

    Beautiful design

    Beautiful design, so very comfortable.

    rating
    Donna Rutkowski
    ,

    Fit and comfortability

    Fit and comfortability. I Love these. I own about 8 pair of sandals. Soooo comfortable. Thank you

    rating
    Valerie Thornton
    ,

    Love the fit flops

    Love the fit flops! Buy a new pair every year or so. Super comfy and durable.

    rating
    Wendy S.
    ,

    Love the slippers

    I love the slippers but haven't had a chance to wear the sandals yet. The slippers are great for wearing around my slate floor house. They are comfy and give me the support I need. Looking forward to switching to the sandals when the weather warms up!

    rating
    Mrs NAIDA ALI
    ,

    Absolute comfort

    I am thrilled with my recent purchases from FitFlop! Once again, they have exceeded my expectations in terms of comfort. Highly recommend!

    rating
    Ms Joyce Thomson
    ,

    Always had great service and postage is…Amazing Fit Flop

    Always had great service and postage is good too, keep up the great work you all do. ☺️

    rating
    Janet Williams
    ,

    Satisfied!

    Prompt delivery, easy returns.

    rating
    Lisa Shannon
    ,

    Fit flop for life

    The most comfortable flip flop I've ever had and I've had a lot. I wear them 8 to 10 hours straight and my feet still feel great and happy

    rating
    Angela Ramsey
    ,

    Swift delivery and product so comfy

    Swift delivery and great product, flip flops so comfy

    rating
    AJT
    ,

    Quality footwear and good customer…

    Quality footwear and good customer service

Read more reviews