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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    patricia
    ,

    Fast delivery good price and the shoes…

    Fast delivery good price and the shoes are perfect to help my wonky hip

    rating
    Mrs Higgins
    ,

    Great experience.

    Easy to navigate the website, wonderful choice. Communication was excellent, fast delivery. I would highly recommend Fitflop.

    rating
    PP
    ,

    Very satisfied customer!

    Easy to use website. Prompt delivery. Beautifully comfortable sandals - as always! Thank you.

    rating
    Clive Parry
    ,

    Great

    Great, well made product

    rating
    Lori Franz
    ,

    I am on my feet all day and my fit flop…

    I am on my feet all day and my fit flop platforms are more comfortable than tennis shoes. Bought the same two pairs I have for my daughter as well.

    rating
    Jennifer
    ,

    Great shoes if you need good support as…

    Great shoes if you need good support as I do with neuropathy. Speedy and efficient service and easy to exchange if wrong size.

    rating
    Isle Love That Design
    ,

    Great service, very comfy shoes

    Great service, quick deliveries and extremely comfortable shoes that give me confidence to walk all day in on holiday and to be on my feet in all day at work.

    rating
    Frustrated triathlete
    ,

    Easy to order

    Easy to order. Prompt dispatch. Great fitflops - a replacement for a well worn pair which lasted years.

    rating
    Donna
    ,

    Super speedy delivery

    Super speedy delivery, and customer service team were great with my exchange

    rating
    Elsa
    ,

    Explaining the very odd fact that you…

    Explaining the very odd fact that you have changed your sizing

    rating
    Mrs Cathryn Hawkins
    ,

    Really speedy delivery

    Really speedy delivery. I love the more dainty shoes and sandals. They are worth the money for the comfort and quality but they are a considered purchase for me as it is a lot to spend on one pair.

    rating
    Queenie
    ,

    No issues at all.

    Easy to order and arrived quickly. Measured my foot and checked against the size guide for the correct fitting. Perfect for my ‘Hospital Porters Feet’. Also eased the pain in my hips and back. Must be walking properly for once.

    rating
    Lynne Jones
    ,

    My shoes are beautiful and comfortable

    My shoes are beautiful and comfortable. They arrived fast.

    rating
    Ann Davies
    ,

    Love my slippers

    Love my slippers, would definitely recommend

    rating
    Sally
    ,

    Comfortable

    Comfortable, arrived on time, pretty too

    rating
    Leighanne
    ,

    Savior for plantar fasciitis!!!

    Love the shoes and great customer service always!!!

    rating
    Carol Baines
    ,

    Quick delivery

    Quick delivery

    rating
    Sandra Berube
    ,

    great fit and comfortable too

    easy ordering, timely delivery, good sale price and GREAT SHOES.!!

    rating
    LESLEY RHODES
    ,

    Fast delivery and easy to send back.

    Fast delivery and easy to send back.

    rating
    Friend of Ted
    ,

    Given 15% discount even though I forgot…

    Given 15% discount even though I forgot at checkout. Arrived quickly. Lovely shoes.

    rating
    patricia
    ,

    Fast delivery good price and the shoes…

    Fast delivery good price and the shoes are perfect to help my wonky hip

    rating
    Mrs Higgins
    ,

    Great experience.

    Easy to navigate the website, wonderful choice. Communication was excellent, fast delivery. I would highly recommend Fitflop.

    rating
    PP
    ,

    Very satisfied customer!

    Easy to use website. Prompt delivery. Beautifully comfortable sandals - as always! Thank you.

    rating
    Clive Parry
    ,

    Great

    Great, well made product

    rating
    Lori Franz
    ,

    I am on my feet all day and my fit flop…

    I am on my feet all day and my fit flop platforms are more comfortable than tennis shoes. Bought the same two pairs I have for my daughter as well.

    rating
    Jennifer
    ,

    Great shoes if you need good support as…

    Great shoes if you need good support as I do with neuropathy. Speedy and efficient service and easy to exchange if wrong size.

    rating
    Isle Love That Design
    ,

    Great service, very comfy shoes

    Great service, quick deliveries and extremely comfortable shoes that give me confidence to walk all day in on holiday and to be on my feet in all day at work.

    rating
    Frustrated triathlete
    ,

    Easy to order

    Easy to order. Prompt dispatch. Great fitflops - a replacement for a well worn pair which lasted years.

    rating
    Donna
    ,

    Super speedy delivery

    Super speedy delivery, and customer service team were great with my exchange

    rating
    Elsa
    ,

    Explaining the very odd fact that you…

    Explaining the very odd fact that you have changed your sizing

    rating
    Mrs Cathryn Hawkins
    ,

    Really speedy delivery

    Really speedy delivery. I love the more dainty shoes and sandals. They are worth the money for the comfort and quality but they are a considered purchase for me as it is a lot to spend on one pair.

    rating
    Queenie
    ,

    No issues at all.

    Easy to order and arrived quickly. Measured my foot and checked against the size guide for the correct fitting. Perfect for my ‘Hospital Porters Feet’. Also eased the pain in my hips and back. Must be walking properly for once.

    rating
    Lynne Jones
    ,

    My shoes are beautiful and comfortable

    My shoes are beautiful and comfortable. They arrived fast.

    rating
    Ann Davies
    ,

    Love my slippers

    Love my slippers, would definitely recommend

    rating
    Sally
    ,

    Comfortable

    Comfortable, arrived on time, pretty too

    rating
    Leighanne
    ,

    Savior for plantar fasciitis!!!

    Love the shoes and great customer service always!!!

    rating
    Carol Baines
    ,

    Quick delivery

    Quick delivery

    rating
    Sandra Berube
    ,

    great fit and comfortable too

    easy ordering, timely delivery, good sale price and GREAT SHOES.!!

    rating
    LESLEY RHODES
    ,

    Fast delivery and easy to send back.

    Fast delivery and easy to send back.

    rating
    Friend of Ted
    ,

    Given 15% discount even though I forgot…

    Given 15% discount even though I forgot at checkout. Arrived quickly. Lovely shoes.

Read more reviews