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About FitFlop – EU

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Kati
    ,

    Wonderfully comfortable

    Very prompt delivery and very comfortable shoes!

    rating
    Sally A Raths
    ,

    Love the fit and comfort!

    Love the fit and comfort!

    rating
    Melanie Collins
    ,

    Easy to return

    Easy to return

    rating
    Samantha
    ,

    Fantastic Trainers

    Fantastic Trainers. Super stylish. Super soft and exceptionally comfortable. True to size. I walked for hours the first time I put them on no blisters or rubbing. Highly recommend

    rating
    Susan
    ,

    Great brand

    Great brand , amazing variety of shoe wear. Luv them

    rating
    Sarah
    ,

    Next level comfort

    I love these slip on trainers they’re so comfy, chunky for a bit of height but supportive and really good quality. Pricy but worth it as they last ages - I’ve owned lots of different styles of Fitflop shoe and I always go back to them.

    rating
    Marcia Blankenhorn
    ,

    Love for flop products

    Love for flop products. This particular product didn’t fill my foot.

    rating
    Ollye
    ,

    Love the brand

    Love the brand, never disappoints

    rating
    jennifer
    ,

    Very prompt delivery.

    Very prompt delivery.

    rating
    D Corbin
    ,

    Love the trainers very comfortable…

    Love the trainers very comfortable ordered two pairs for size easy to return the spare pair & quick refund.

    rating
    Pat
    ,

    Love FitFlops

    Love fit flops- they are an excellent fit and so comfortable. Ordered on line and delivery was spot on.

    rating
    Mrs leatham
    ,

    Quick delivery great shoes

    Quick delivery great shoes

    rating
    Ms Joanne Hope
    ,

    Very pleased with products & service…

    Very pleased with products & service from this Company. Highly recommend

    rating
    Customer
    ,

    Fast delivery lovely sandals really…

    Fast delivery lovely sandals really comfy a great addition to my collection

    rating
    Jackie Moody
    ,

    Arrived on time

    Arrived on time

    rating
    Sue
    ,

    Great sandals

    Great sandals. Great support. Maximum comfort. Highly recommended.

    rating
    Caroline
    ,

    Quick service

    Quick service. Good quality items. Easy to return unwanted items.

    rating
    Doina Jurcut
    ,

    I wear it for many years they are soft…

    I wear it for many years they are soft light am very comfortable wear them!

    rating
    Cindy Deringotn
    ,

    I have been wearing from the beginning.

    I have been wearing from the beginning. Will never wear any other sandal.

    rating
    Anaid Agababyan
    ,

    I always buy from FitFlop and happy.

    I always buy from FitFlop and happy.

    rating
    Kati
    ,

    Wonderfully comfortable

    Very prompt delivery and very comfortable shoes!

    rating
    Sally A Raths
    ,

    Love the fit and comfort!

    Love the fit and comfort!

    rating
    Melanie Collins
    ,

    Easy to return

    Easy to return

    rating
    Samantha
    ,

    Fantastic Trainers

    Fantastic Trainers. Super stylish. Super soft and exceptionally comfortable. True to size. I walked for hours the first time I put them on no blisters or rubbing. Highly recommend

    rating
    Susan
    ,

    Great brand

    Great brand , amazing variety of shoe wear. Luv them

    rating
    Sarah
    ,

    Next level comfort

    I love these slip on trainers they’re so comfy, chunky for a bit of height but supportive and really good quality. Pricy but worth it as they last ages - I’ve owned lots of different styles of Fitflop shoe and I always go back to them.

    rating
    Marcia Blankenhorn
    ,

    Love for flop products

    Love for flop products. This particular product didn’t fill my foot.

    rating
    Ollye
    ,

    Love the brand

    Love the brand, never disappoints

    rating
    jennifer
    ,

    Very prompt delivery.

    Very prompt delivery.

    rating
    D Corbin
    ,

    Love the trainers very comfortable…

    Love the trainers very comfortable ordered two pairs for size easy to return the spare pair & quick refund.

    rating
    Pat
    ,

    Love FitFlops

    Love fit flops- they are an excellent fit and so comfortable. Ordered on line and delivery was spot on.

    rating
    Mrs leatham
    ,

    Quick delivery great shoes

    Quick delivery great shoes

    rating
    Ms Joanne Hope
    ,

    Very pleased with products & service…

    Very pleased with products & service from this Company. Highly recommend

    rating
    Customer
    ,

    Fast delivery lovely sandals really…

    Fast delivery lovely sandals really comfy a great addition to my collection

    rating
    Jackie Moody
    ,

    Arrived on time

    Arrived on time

    rating
    Sue
    ,

    Great sandals

    Great sandals. Great support. Maximum comfort. Highly recommended.

    rating
    Caroline
    ,

    Quick service

    Quick service. Good quality items. Easy to return unwanted items.

    rating
    Doina Jurcut
    ,

    I wear it for many years they are soft…

    I wear it for many years they are soft light am very comfortable wear them!

    rating
    Cindy Deringotn
    ,

    I have been wearing from the beginning.

    I have been wearing from the beginning. Will never wear any other sandal.

    rating
    Anaid Agababyan
    ,

    I always buy from FitFlop and happy.

    I always buy from FitFlop and happy.

Read more reviews