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About FitFlop – EU

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,798 reviews ontrustpilotShowing our 5 star reviews
    rating
    Debbie M
    ,

    Love my Fitflops.

    Love my Fitflops.

    rating
    Mags
    ,

    Order arrived on time

    Order arrived on time. Sandals are a replacement of a similar pair but are much improved: thicker, bouncier soles. Make great indoor shoes for winter.

    rating
    Marie Swartz
    ,

    The product is great

    The product is great. I buy new FitFlops every couple years because I wear them out!

    rating
    Cynthia
    ,

    My white sneakers are so comfy and…

    My white sneakers are so comfy and clean looking !!

    rating
    Francesca
    ,

    Rally shoes-great

    My rally shoes are great, perfect fit for me, I am a size 9 with one foot wider than the other. I would reccomend them.

    rating
    Renee Roman
    ,

    Ordering was easy

    Ordering was easy, quick delivery

    rating
    MorRis Vicky
    ,

    Excellent products that really help my…

    Excellent products that really help my foot problems

    rating
    Emily Reynolds
    ,

    Fit comfort and style these shoes have…

    Fit, comfort and style these shoes have it all! ❤️

    rating
    SB from RC
    ,

    I DON'T FALL WHEN I WEAR THEM

    Love these clogs. Comfortable and light....but, best of all, I DON'T FALL WHEN I WEAR THEM.

    rating
    michele meadows
    ,

    The color is very versatile and the…

    The color is very versatile and the shoes are comfortable to walk in…I can’t really do high heels anymore but these work!

    rating
    Kate
    ,

    Dressy Trainers I love these trainers they look great…

    I love these trainers they look great with trousers and dresses ! The usual great comfort that is ensured with Fitflop. The delivery was very efficient.

    rating
    Kim B
    ,

    Comfortable shoes right out of the box.

    Comfortable shoes right out of the box.

    rating
    Donna Garrett
    ,

    I’ve owned several FitFlops in the…

    I’ve owned several FitFlops in the past. It as time to buy new ones…awesome as usual. Very happy. I used to buy them at Nordstroms but they no longer sell them in the store, only online. Bummer

    rating
    Julie Reilly
    ,

    I love fit flops

    I love fit flops. I have several pairs and wear them all regularly

    rating
    customer
    ,

    Most comfortable footwear ever

    I bought a pair of trainers and some ballet pumps and both of these are the most comfortable shoes I have ever bought. No need to break in and totally helps my plantar fasciitis.

    rating
    Wray
    ,

    Great shoes

    Great shoes. Great service!

    rating
    J Taylor
    ,

    Lovely comfortable shoes. Fast delivery

    Fast delivery. Great styles and most of all comfortable shoes, sandals and boots.

    rating
    Ann Cummings
    ,

    Fisherman sandals

    Very comfy and stylish

    rating
    Barbara Dixon
    ,

    ‘Love these ‘Fit Flops’!!

    These fit flops are great! I have flat feet & tendonitis in my one foot but still want to wear flip flops! My orthopedic doctor said my other flip flops were really bad for my feet, so I tried these! They are supportive & have a nice arch! Thank you for making such a great product!

    rating
    Ms Lander
    ,

    Fantastic foot wear so comfortable and…

    Fantastic foot wear so comfortable and supportive, the only foot wear if you are on your feet all day, they won’t ache and arches are supported , worn them for years, love them.

    rating
    Debbie M
    ,

    Love my Fitflops.

    Love my Fitflops.

    rating
    Mags
    ,

    Order arrived on time

    Order arrived on time. Sandals are a replacement of a similar pair but are much improved: thicker, bouncier soles. Make great indoor shoes for winter.

    rating
    Marie Swartz
    ,

    The product is great

    The product is great. I buy new FitFlops every couple years because I wear them out!

    rating
    Cynthia
    ,

    My white sneakers are so comfy and…

    My white sneakers are so comfy and clean looking !!

    rating
    Francesca
    ,

    Rally shoes-great

    My rally shoes are great, perfect fit for me, I am a size 9 with one foot wider than the other. I would reccomend them.

    rating
    Renee Roman
    ,

    Ordering was easy

    Ordering was easy, quick delivery

    rating
    MorRis Vicky
    ,

    Excellent products that really help my…

    Excellent products that really help my foot problems

    rating
    Emily Reynolds
    ,

    Fit comfort and style these shoes have…

    Fit, comfort and style these shoes have it all! ❤️

    rating
    SB from RC
    ,

    I DON'T FALL WHEN I WEAR THEM

    Love these clogs. Comfortable and light....but, best of all, I DON'T FALL WHEN I WEAR THEM.

    rating
    michele meadows
    ,

    The color is very versatile and the…

    The color is very versatile and the shoes are comfortable to walk in…I can’t really do high heels anymore but these work!

    rating
    Kate
    ,

    Dressy Trainers I love these trainers they look great…

    I love these trainers they look great with trousers and dresses ! The usual great comfort that is ensured with Fitflop. The delivery was very efficient.

    rating
    Kim B
    ,

    Comfortable shoes right out of the box.

    Comfortable shoes right out of the box.

    rating
    Donna Garrett
    ,

    I’ve owned several FitFlops in the…

    I’ve owned several FitFlops in the past. It as time to buy new ones…awesome as usual. Very happy. I used to buy them at Nordstroms but they no longer sell them in the store, only online. Bummer

    rating
    Julie Reilly
    ,

    I love fit flops

    I love fit flops. I have several pairs and wear them all regularly

    rating
    customer
    ,

    Most comfortable footwear ever

    I bought a pair of trainers and some ballet pumps and both of these are the most comfortable shoes I have ever bought. No need to break in and totally helps my plantar fasciitis.

    rating
    Wray
    ,

    Great shoes

    Great shoes. Great service!

    rating
    J Taylor
    ,

    Lovely comfortable shoes. Fast delivery

    Fast delivery. Great styles and most of all comfortable shoes, sandals and boots.

    rating
    Ann Cummings
    ,

    Fisherman sandals

    Very comfy and stylish

    rating
    Barbara Dixon
    ,

    ‘Love these ‘Fit Flops’!!

    These fit flops are great! I have flat feet & tendonitis in my one foot but still want to wear flip flops! My orthopedic doctor said my other flip flops were really bad for my feet, so I tried these! They are supportive & have a nice arch! Thank you for making such a great product!

    rating
    Ms Lander
    ,

    Fantastic foot wear so comfortable and…

    Fantastic foot wear so comfortable and supportive, the only foot wear if you are on your feet all day, they won’t ache and arches are supported , worn them for years, love them.

Read more reviews