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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,798 reviews ontrustpilotShowing our 5 star reviews
    rating
    LISA
    ,

    This is the 2nd pair of boots I have…

    This is the 2nd pair of boots I have purchased, the first pair lasted 2 years, then started to crack and split, but I do use them everyday for walking dogs etc.

    rating
    Thekla
    ,

    satisfactory in all aspects

    High quality, good looking, quick delivery

    rating
    MELANIE
    ,

    This was my first pair of FitFlops and…

    This was my first pair of FitFlops and I am very impressed. They are extremely comfortable, I am sure that I will purchase more in the future

    rating
    Lucy Chadwick
    ,

    Shoes arrived within 2 days

    Shoes arrived within 2 days Attractive and extremely comfortable

    rating
    Diane Page
    ,

    Fitflops

    Fitflops. I have them regularly I usually get them from the shops. I’ve ordered 2 pair on line service quick and product excellent

    rating
    customer
    ,

    Quick delivery… always love the quality…

    Quick delivery… always love the quality of footwear.

    rating
    Andrea Gas
    ,

    Good shoes for the beach

    Good shoes for the beach

    rating
    Corinne Hollinger
    ,

    Customer service fast and very efficient

    Customer service was wonderful

    rating
    Chi
    ,

    Buying and returning policies are…

    Buying and returning policies are improved. Before I had to pay for the return shipping fee if I am not happy with the product or not fit well. So it push me away from buying. But now it’s improved so will come back more often. My last order trainer was the most comfortable I have ever bought. And I introduced to my colleague to get it too.

    rating
    Welshjackie
    ,

    Very satisfied with my order

    Very satisfied with my order. They fit perfectly.

    rating
    Melinda Kivley
    ,

    Love the shoes

    Love the shoes. They fit great

    rating
    Nelsa Checo
    ,

    Fitflop is delivering comfort foot wear…

    Fitflop is delivering comfort foot wear for that woman’s like me that live in New York City , walk a lot , work standing up for long hours. Their technology allow me to wear fitflop all the time, very light, soft and great support.

    rating
    Amy Thomson
    ,

    Expensive but excellent quality

    Quick delivery and a quality product. These are very expensive but after blisters and uncomfortable feet on previous holidays they are worth the investment. They are excellent quality and well made as well as very stylish.

    rating
    Debbie Lee
    ,

    The most comfortable flip flops ever !

    I buy a new pair every summer even though my ones from the year before are still perfectly ok. So I use my new ones as summer slippers and the other pair for holidays and in the garden. Well that my excuse to buy new every year once you have work fitflops you will never where any other make again, they are just so bouncy and comfortable , they also give you a little height , I wear them with dresses and shorts , can highly recommend them!

    rating
    Claudette Akers
    ,

    The shoes are very comfortable.

    The shoes are very comfortable.

    rating
    J Boyes
    ,

    Quick delivery and sandal as expected

    Quick delivery and sandal as expected. They are comfortable but think I should have ordered one size bigger as at the moment I am wearing them with socks on, using them as slippers, it makes it harder to get them on. Think I will have to keep them for summer wear.

    rating
    Sue H.
    ,

    On a whim

    On a whim, I bought these for a wet trip to Alaska. A tad heavy, (but, I am use to the sandals) they performed perfectly! The navy almost looks black! I love my FitFlops...on at least my 40th pair

    rating
    Uzma Siddique
    ,

    COMFORTABLE

    They are very comfortable.

    rating
    SYLWIA KUBASIEWICZ
    ,

    Great quality comfy shoes

    Great quality comfy shoes. Thank you.

    rating
    Claudia Goetsch
    ,

    Very happy with the shoes

    Very happy with the shoes, so comfortable and well-made. Arrived quickly.

    rating
    LISA
    ,

    This is the 2nd pair of boots I have…

    This is the 2nd pair of boots I have purchased, the first pair lasted 2 years, then started to crack and split, but I do use them everyday for walking dogs etc.

    rating
    Thekla
    ,

    satisfactory in all aspects

    High quality, good looking, quick delivery

    rating
    MELANIE
    ,

    This was my first pair of FitFlops and…

    This was my first pair of FitFlops and I am very impressed. They are extremely comfortable, I am sure that I will purchase more in the future

    rating
    Lucy Chadwick
    ,

    Shoes arrived within 2 days

    Shoes arrived within 2 days Attractive and extremely comfortable

    rating
    Diane Page
    ,

    Fitflops

    Fitflops. I have them regularly I usually get them from the shops. I’ve ordered 2 pair on line service quick and product excellent

    rating
    customer
    ,

    Quick delivery… always love the quality…

    Quick delivery… always love the quality of footwear.

    rating
    Andrea Gas
    ,

    Good shoes for the beach

    Good shoes for the beach

    rating
    Corinne Hollinger
    ,

    Customer service fast and very efficient

    Customer service was wonderful

    rating
    Chi
    ,

    Buying and returning policies are…

    Buying and returning policies are improved. Before I had to pay for the return shipping fee if I am not happy with the product or not fit well. So it push me away from buying. But now it’s improved so will come back more often. My last order trainer was the most comfortable I have ever bought. And I introduced to my colleague to get it too.

    rating
    Welshjackie
    ,

    Very satisfied with my order

    Very satisfied with my order. They fit perfectly.

    rating
    Melinda Kivley
    ,

    Love the shoes

    Love the shoes. They fit great

    rating
    Nelsa Checo
    ,

    Fitflop is delivering comfort foot wear…

    Fitflop is delivering comfort foot wear for that woman’s like me that live in New York City , walk a lot , work standing up for long hours. Their technology allow me to wear fitflop all the time, very light, soft and great support.

    rating
    Amy Thomson
    ,

    Expensive but excellent quality

    Quick delivery and a quality product. These are very expensive but after blisters and uncomfortable feet on previous holidays they are worth the investment. They are excellent quality and well made as well as very stylish.

    rating
    Debbie Lee
    ,

    The most comfortable flip flops ever !

    I buy a new pair every summer even though my ones from the year before are still perfectly ok. So I use my new ones as summer slippers and the other pair for holidays and in the garden. Well that my excuse to buy new every year once you have work fitflops you will never where any other make again, they are just so bouncy and comfortable , they also give you a little height , I wear them with dresses and shorts , can highly recommend them!

    rating
    Claudette Akers
    ,

    The shoes are very comfortable.

    The shoes are very comfortable.

    rating
    J Boyes
    ,

    Quick delivery and sandal as expected

    Quick delivery and sandal as expected. They are comfortable but think I should have ordered one size bigger as at the moment I am wearing them with socks on, using them as slippers, it makes it harder to get them on. Think I will have to keep them for summer wear.

    rating
    Sue H.
    ,

    On a whim

    On a whim, I bought these for a wet trip to Alaska. A tad heavy, (but, I am use to the sandals) they performed perfectly! The navy almost looks black! I love my FitFlops...on at least my 40th pair

    rating
    Uzma Siddique
    ,

    COMFORTABLE

    They are very comfortable.

    rating
    SYLWIA KUBASIEWICZ
    ,

    Great quality comfy shoes

    Great quality comfy shoes. Thank you.

    rating
    Claudia Goetsch
    ,

    Very happy with the shoes

    Very happy with the shoes, so comfortable and well-made. Arrived quickly.

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