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About FitFlop – US

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Darla Lordemann
    ,

    Leather Loafers

    I ordered a pair of leather loafers. I had been watching them for awhile & they finally were reduced. Really beautifully made & comfortable. I have multiple pairs of Fitflop shoes & have been a customer for many years

    rating
    Mary Hannon
    ,

    I take size 9 and find your shoes/boots…

    I take size 9 and find your shoes/boots very comfortable

    rating
    GG
    ,

    Great all round!

    Arrived quickly, beautifully packaged, great quality trainers, good price and so comfortable, true to size.

    rating
    Max Jordan
    ,

    Fitflop make such comfortable footwear…

    Fitflop make such comfortable footwear from boots to fitflops! They are stylish and made very well. I do miss the very generous sales that you used to have which were highly discounted, that doesn’t seem to be the case anymore though

    rating
    Siobhan Kehoe
    ,

    Very happy with my new fit flops

    Very happy with my new fit flops

    rating
    Rungtip Ruangloykam
    ,

    It’s very good shoes

    It’s very good shoes

    rating
    Catherine Reilly
    ,

    Fitflops are amazing

    I absolutely love Fitflop trainers, shoes, sandles, mules and wellies they are so comfortable and long lasting and as a nurse on her feet all day and suffer from planter fasciitis these are best I have found that actually helps and although they are expensive they are real treat for your feet. Would highly recommend to anyone.

    rating
    Vyv James
    ,

    Christmas present I had forgotten about.

    Ordered before Christmas but nothing delivered , so chased in New Year. They quickly realised that they were lost in the post and agreed to credit back so I could buy a replacement ( different model) before the sale was over. These issues do happen, just important that they are solved quickly with little fuss

    rating
    Jacqui
    ,

    Fitflop Wonderwelly

    Fitflop Wonderwelly These were a good discount in the sale and arrived quickly. They don't come in half sizes and I've found that the UK 5 once the fleece lining has softened they are much too big even with welly socks. I wish I'd purchased the UK 4. Such a shame as they started so comfortable - they don't feel heavy when on - and are waterproof.

    rating
    Jane Yates
    ,

    The shoes are of very good quality and…

    The shoes are of very good quality and last for years. They also are stylish and comfortable.

    rating
    avid reader
    ,

    Why are you discontinuing these slippers?

    Bought slippers in sale to stock up as it seems they are being discontinued. It seems as though fitflop is going for a younger age group.

    rating
    R Kent
    ,

    Quick delivery. So I now have three pairs of fit flops so comfortable I will never wear anything else

    Quick delivery

    rating
    Mrs Howard
    ,

    Look very smart will be lovely for my…

    Look very smart will be lovely for my holidays

    rating
    Jo Everett
    ,

    Lovely to wear

    Easy to order, came when expected and lovely to wear

    rating
    Frady Lebovits
    ,

    clogs

    I love what I got..... They are soooo comfortable that I almost dont feel that Im wearing shoes.... I even got a stain on it and I was very disappointed but after a few gentle washes it was off... (I stepped into snow and half of the stain was gone...)

    rating
    Kathy M
    ,

    Love these trainers

    Love these trainers! Super comfortable and supportive

    rating
    Tanya Hunter
    ,

    Sooo comfortable!

    Love these sandals. They were instantly comfortable and definitely walkable. I love the arch support which I didn’t notice until I took them off at the end of the day. All this, and they are super cute. Love!

    rating
    Christina Pearson
    ,

    Great shoe

    Great shoe, smart enough for work but with trainer comfort.

    rating
    Gaye Medbury
    ,

    I have been buying Fitflop boots

    I have been buying Fitflop boots, clogs and sandals for years. Their footbed technology gives my feet such support as well as comfort. Their customer service is top notch which is very important to me. I continue to keep buying.

    rating
    Kari-Lyn
    ,

    Amazing

    I wear orthotics and they fit perfectly into all of my FitFlop footwear! I only buy from FitFlop!

    rating
    Darla Lordemann
    ,

    Leather Loafers

    I ordered a pair of leather loafers. I had been watching them for awhile & they finally were reduced. Really beautifully made & comfortable. I have multiple pairs of Fitflop shoes & have been a customer for many years

    rating
    Mary Hannon
    ,

    I take size 9 and find your shoes/boots…

    I take size 9 and find your shoes/boots very comfortable

    rating
    GG
    ,

    Great all round!

    Arrived quickly, beautifully packaged, great quality trainers, good price and so comfortable, true to size.

    rating
    Max Jordan
    ,

    Fitflop make such comfortable footwear…

    Fitflop make such comfortable footwear from boots to fitflops! They are stylish and made very well. I do miss the very generous sales that you used to have which were highly discounted, that doesn’t seem to be the case anymore though

    rating
    Siobhan Kehoe
    ,

    Very happy with my new fit flops

    Very happy with my new fit flops

    rating
    Rungtip Ruangloykam
    ,

    It’s very good shoes

    It’s very good shoes

    rating
    Catherine Reilly
    ,

    Fitflops are amazing

    I absolutely love Fitflop trainers, shoes, sandles, mules and wellies they are so comfortable and long lasting and as a nurse on her feet all day and suffer from planter fasciitis these are best I have found that actually helps and although they are expensive they are real treat for your feet. Would highly recommend to anyone.

    rating
    Vyv James
    ,

    Christmas present I had forgotten about.

    Ordered before Christmas but nothing delivered , so chased in New Year. They quickly realised that they were lost in the post and agreed to credit back so I could buy a replacement ( different model) before the sale was over. These issues do happen, just important that they are solved quickly with little fuss

    rating
    Jacqui
    ,

    Fitflop Wonderwelly

    Fitflop Wonderwelly These were a good discount in the sale and arrived quickly. They don't come in half sizes and I've found that the UK 5 once the fleece lining has softened they are much too big even with welly socks. I wish I'd purchased the UK 4. Such a shame as they started so comfortable - they don't feel heavy when on - and are waterproof.

    rating
    Jane Yates
    ,

    The shoes are of very good quality and…

    The shoes are of very good quality and last for years. They also are stylish and comfortable.

    rating
    avid reader
    ,

    Why are you discontinuing these slippers?

    Bought slippers in sale to stock up as it seems they are being discontinued. It seems as though fitflop is going for a younger age group.

    rating
    R Kent
    ,

    Quick delivery. So I now have three pairs of fit flops so comfortable I will never wear anything else

    Quick delivery

    rating
    Mrs Howard
    ,

    Look very smart will be lovely for my…

    Look very smart will be lovely for my holidays

    rating
    Jo Everett
    ,

    Lovely to wear

    Easy to order, came when expected and lovely to wear

    rating
    Frady Lebovits
    ,

    clogs

    I love what I got..... They are soooo comfortable that I almost dont feel that Im wearing shoes.... I even got a stain on it and I was very disappointed but after a few gentle washes it was off... (I stepped into snow and half of the stain was gone...)

    rating
    Kathy M
    ,

    Love these trainers

    Love these trainers! Super comfortable and supportive

    rating
    Tanya Hunter
    ,

    Sooo comfortable!

    Love these sandals. They were instantly comfortable and definitely walkable. I love the arch support which I didn’t notice until I took them off at the end of the day. All this, and they are super cute. Love!

    rating
    Christina Pearson
    ,

    Great shoe

    Great shoe, smart enough for work but with trainer comfort.

    rating
    Gaye Medbury
    ,

    I have been buying Fitflop boots

    I have been buying Fitflop boots, clogs and sandals for years. Their footbed technology gives my feet such support as well as comfort. Their customer service is top notch which is very important to me. I continue to keep buying.

    rating
    Kari-Lyn
    ,

    Amazing

    I wear orthotics and they fit perfectly into all of my FitFlop footwear! I only buy from FitFlop!

Read more reviews