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At Fitflop we believe that if you want to live an inspired
life, you’ve got to start with a great foundation.

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We make the world’s most addictive ergonomic sandals, sneakers,
shoes and boots…

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…using exceptional design, a splash of fashion, and an
unbeatable mix of beauty, brains and biomechanics.

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And we believe that for a shoe to really
be cool, it’s got to be comfortable.

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WANT TO WORK WITH US?

• We love seeing Superwomen - and Men! - at work (or at play) in our shoes. 

• Our customer loves uplifting and authentic imagery.

• If you can create great content to show her how to wear us, we’d love 

to partner with you.  

WHAT WE NEED

• Authentic and natural shots. Not too posey and no overstyling. 

High energy and happiness. Believable props. Make it more of an 

aspirational reportage than ‘faked photoshoot’.

WHAT WE DON’T WANT

• Over-posed shots. Fake set-ups. Skin-tight clothing (unless it’s 

sporty). Too much makeup. Fashion nobody would really ever 

wear. Pictures where you can’t see the shoes. Still-life shots

(we can do those ourselves, thanks!) 

OBVIOUSLY

• Dress for the season/weather.

• Curate your clothes so they’re cool/aspirational/stylish.

• Teach our customer what looks chic with which shoes.

• Keep it simple. It’s all about what you’ve got on your feet. 

• Have fun!

• If it looks really fake, everybody feels it. 

ABOUT FITFLOP

• Our shoes are biomechanically engineered to deliver unbeatable 

all-day comfort. 

• We celebrate full, happy and active lifestyles.

• We believe life is short, and so you should choose great shoes. 

• We make shoes for superwomen.

• We believe in equality, high energy and power for all

BUT WE ARE NOT

• Into fast fashion.

• Political (we try and leave politics to the professionals).

• We are a brand that champions wellbeing, not extreme weight loss.

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CREATIVE CONSIDERATIONS

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