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About FitFlop – US

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

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Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Ashlee beard
    ,

    Fab!

    Fast delivery, very comfy, good value. Only thing i didn't like was the gold tips on tge laces, so i chopped them off.

    rating
    Gina schrock
    ,

    Buy Them!!!

    Only shoes I wear for 10 years customer for 17! The quality, comfort is second to none! Love my Lulu's, Rally's, superkate have many pairs of all.

    rating
    wasan aldurrah
    ,

    Great shoes very comfortable

    Great shoes very comfortable

    rating
    MRS SUE CREW
    ,

    Very comfortable and cushioning

    I have worn my new sandals for the first time yesterday. They were so comfortable from the start , no rubbing and cushioning to my feet. Whilst still being very stylish.

    rating
    Maria Bachara
    ,

    Comfy and stylish shoes

    Great shoes from FitFlop. Both comfy and stylish.

    rating
    ELIZABETH DIMARCO
    ,

    A constant 100

    As always; the quality draws me bavk time after time, and year after year.

    rating
    Doina Jurcut
    ,

    I wear it for many years they are soft…

    I wear it for many years they are soft light am very comfortable wear them!

    rating
    Mary Baginski
    ,

    Shoes are great

    Shoes are great. Arrived on time, etc. Have a problem. My dog jumped up, scratched my leg and I now have blood all over my new white tennis. How best to clean?

    rating
    Susan Bawdon
    ,

    Most comfortable wellies I have ever…

    Most comfortable wellies I have ever worn, fingers crossed they won’t leak in the winter…

    rating
    Cindi Lanning
    ,

    Good product!

    Love the style!

    rating
    Lou Anderson
    ,

    Exceeds expectations I have Used this brand for years I work…

    I have Used this brand for years I work at Gatwick Airport and walk easily 15k steps a day … my feet and comfort is vital it’s like clouds on your feet …

    rating
    customer
    ,

    Super fast delivery and very…

    Super fast delivery and very comfortable

    rating
    Kristine Robertson
    ,

    Quality Rain Boot

    Best quality rain boot I have ever purchased. The construction of the boot is excellent and provide solid coverage of my feet.

    rating
    Joan
    ,

    This footwear is excellent for an…

    This footwear is excellent for an issue I have with two toes on my right foot. They were recommended by my chiropodist. While they are expensive, they help my foot issue

    rating
    Annie- first time user
    ,

    long time customer A

    Always good discounts and very reliable long lasting footwear. I live in fitflops all year round

    rating
    Ophelia Simbulan
    ,

    Received the package on time

    Received the package on time. I’m satisfied with the purchase I made. It’s comfortable and fits well. I ordered another pair for my daughter.

    rating
    Cheryl
    ,

    The shoes come quick and are always…

    The shoes come quick and are always what expected

    rating
    Liz04
    ,

    Great customer service/delivery

    Very comfortable and hard-wearing sandals. Fab that they had adjustable part as my feet can swell on travelling abroad in heat. Used all summer so as discounted re purchased a second pair as do feel they are slightly expensive at full price. Easy to order and very speedy delivery with e mail to track delivery. Very satisfied with overall service.

    rating
    Georgina
    ,

    I love my boots

    I love my boots, I have Plantar Fasciitis and I can now stay on my feet all day! The delivery was on time and they fit to size. Thank you Fitflops.

    rating
    ZZ
    ,

    Great products and customer service!

    Great products and customer service!

    rating
    Ashlee beard
    ,

    Fab!

    Fast delivery, very comfy, good value. Only thing i didn't like was the gold tips on tge laces, so i chopped them off.

    rating
    Gina schrock
    ,

    Buy Them!!!

    Only shoes I wear for 10 years customer for 17! The quality, comfort is second to none! Love my Lulu's, Rally's, superkate have many pairs of all.

    rating
    wasan aldurrah
    ,

    Great shoes very comfortable

    Great shoes very comfortable

    rating
    MRS SUE CREW
    ,

    Very comfortable and cushioning

    I have worn my new sandals for the first time yesterday. They were so comfortable from the start , no rubbing and cushioning to my feet. Whilst still being very stylish.

    rating
    Maria Bachara
    ,

    Comfy and stylish shoes

    Great shoes from FitFlop. Both comfy and stylish.

    rating
    ELIZABETH DIMARCO
    ,

    A constant 100

    As always; the quality draws me bavk time after time, and year after year.

    rating
    Doina Jurcut
    ,

    I wear it for many years they are soft…

    I wear it for many years they are soft light am very comfortable wear them!

    rating
    Mary Baginski
    ,

    Shoes are great

    Shoes are great. Arrived on time, etc. Have a problem. My dog jumped up, scratched my leg and I now have blood all over my new white tennis. How best to clean?

    rating
    Susan Bawdon
    ,

    Most comfortable wellies I have ever…

    Most comfortable wellies I have ever worn, fingers crossed they won’t leak in the winter…

    rating
    Cindi Lanning
    ,

    Good product!

    Love the style!

    rating
    Lou Anderson
    ,

    Exceeds expectations I have Used this brand for years I work…

    I have Used this brand for years I work at Gatwick Airport and walk easily 15k steps a day … my feet and comfort is vital it’s like clouds on your feet …

    rating
    customer
    ,

    Super fast delivery and very…

    Super fast delivery and very comfortable

    rating
    Kristine Robertson
    ,

    Quality Rain Boot

    Best quality rain boot I have ever purchased. The construction of the boot is excellent and provide solid coverage of my feet.

    rating
    Joan
    ,

    This footwear is excellent for an…

    This footwear is excellent for an issue I have with two toes on my right foot. They were recommended by my chiropodist. While they are expensive, they help my foot issue

    rating
    Annie- first time user
    ,

    long time customer A

    Always good discounts and very reliable long lasting footwear. I live in fitflops all year round

    rating
    Ophelia Simbulan
    ,

    Received the package on time

    Received the package on time. I’m satisfied with the purchase I made. It’s comfortable and fits well. I ordered another pair for my daughter.

    rating
    Cheryl
    ,

    The shoes come quick and are always…

    The shoes come quick and are always what expected

    rating
    Liz04
    ,

    Great customer service/delivery

    Very comfortable and hard-wearing sandals. Fab that they had adjustable part as my feet can swell on travelling abroad in heat. Used all summer so as discounted re purchased a second pair as do feel they are slightly expensive at full price. Easy to order and very speedy delivery with e mail to track delivery. Very satisfied with overall service.

    rating
    Georgina
    ,

    I love my boots

    I love my boots, I have Plantar Fasciitis and I can now stay on my feet all day! The delivery was on time and they fit to size. Thank you Fitflops.

    rating
    ZZ
    ,

    Great products and customer service!

    Great products and customer service!

Read more reviews