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About FitFlop – US

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

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Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Erwin Pardaens
    ,

    Fit flop shoes fit perfect.

    Fit flop shoes, they are really very good and they are worth their price.

    rating
    Lori H
    ,

    I loved these sandals

    I loved these sandals! Very supportive and comfortable. But, very cute & stylish! I received several compliments while wearing them!

    rating
    Ellen Greer
    ,

    Great

    *****************! Great

    rating
    LMCG
    ,

    Excellent very fast delivery thank you…

    Excellent very fast delivery thank you team Fitflop!

    rating
    Janice dawn Bowen
    ,

    Great selection in my size

    Great selection in my size. I received them quickly with tracking so I was aware of the status. I love the product. Although the sandals are costly, the support technology is worth it.. I have 6 pairs!

    rating
    Barbara, London
    ,

    First purchase direct!

    I've bought from this brand before via John Lewis. This time I purchased some hiker style (waterproof) boots in the sale. Everything went smoothly and they turned up very quick - within 2 days. Only worn the boots once so far - so hopefully they will be comfortable and long lasting.

    rating
    MS LINDA CONDON
    ,

    Excellent product

    Service excellent. Delivery really fast. Fitflops are so comfortable and my wife wears them every day. Boots in winter and sandles in summer. After years of discomfort, she has finally found footwear she can wear without blisters and pain. I now wear them too.

    rating
    Doc Di
    ,

    Trust worthy and convenient online…

    Trust worthy and convenient online shopping experience

    rating
    Muriel Piednoel
    ,

    I have been using Fitflop for years and…

    I have been using Fitflop for years and I'm always very happy with their shoes.

    rating
    Tom Stephenson
    ,

    Good service and excellent sandals for…

    Good service and excellent sandals for my lady.

    rating
    T Williams
    ,

    I love the Fit Flip brand

    I love the Fit Flip brand. Always comfortable and stylish

    rating
    Emma Hill
    ,

    You had what I wanted

    You had what I wanted, they were incredibly comfortable and arrived super fast.

    rating
    Joan
    ,

    Quick delivery and loved the pumps

    Quick delivery and loved the pumps

    rating
    windee young
    ,

    Great quality !

    Bought for an outdoor wedding, they are perfect!

    rating
    Mr Andrew Offer
    ,

    Great quick service

    Great quick service. Boots are perfect for dog. Walking, very happy warm waterproof

    rating
    Elizabeth Owen
    ,

    Comfortable and colourful

    Comfortable, colourful sandles. Perfect for the summer, can be worn with dresses, shorts or other summer clothes. Lovely colours.

    rating
    Kathy Sauer
    ,

    I have been wearing fit flops before…

    I have been wearing fit flops before they were available in the US! I love the fit and so comfy on my feet

    rating
    Mr Trevor Howells
    ,

    Straightforward purchase/delivery

    Simple operation throughout

    rating
    Petsslave
    ,

    Pleasant experience buying from Fitflop

    The boots arrived in good time and were nicely packaged. I've never bought Fitflop before because I thought they were wide fitting and I have narrow feet. However, these are narrow round the foot but spread out at the toe area making space for sock seams. They are very comfortable for wellies although I did still have to insert some arch support insoles to complete the walking comfort.

    rating
    Parreya
    ,

    Love my sneakers

    Excellent sneakers. Lightweight and very comfy. Please keep this quality.

    rating
    Erwin Pardaens
    ,

    Fit flop shoes fit perfect.

    Fit flop shoes, they are really very good and they are worth their price.

    rating
    Lori H
    ,

    I loved these sandals

    I loved these sandals! Very supportive and comfortable. But, very cute & stylish! I received several compliments while wearing them!

    rating
    Ellen Greer
    ,

    Great

    *****************! Great

    rating
    LMCG
    ,

    Excellent very fast delivery thank you…

    Excellent very fast delivery thank you team Fitflop!

    rating
    Janice dawn Bowen
    ,

    Great selection in my size

    Great selection in my size. I received them quickly with tracking so I was aware of the status. I love the product. Although the sandals are costly, the support technology is worth it.. I have 6 pairs!

    rating
    Barbara, London
    ,

    First purchase direct!

    I've bought from this brand before via John Lewis. This time I purchased some hiker style (waterproof) boots in the sale. Everything went smoothly and they turned up very quick - within 2 days. Only worn the boots once so far - so hopefully they will be comfortable and long lasting.

    rating
    MS LINDA CONDON
    ,

    Excellent product

    Service excellent. Delivery really fast. Fitflops are so comfortable and my wife wears them every day. Boots in winter and sandles in summer. After years of discomfort, she has finally found footwear she can wear without blisters and pain. I now wear them too.

    rating
    Doc Di
    ,

    Trust worthy and convenient online…

    Trust worthy and convenient online shopping experience

    rating
    Muriel Piednoel
    ,

    I have been using Fitflop for years and…

    I have been using Fitflop for years and I'm always very happy with their shoes.

    rating
    Tom Stephenson
    ,

    Good service and excellent sandals for…

    Good service and excellent sandals for my lady.

    rating
    T Williams
    ,

    I love the Fit Flip brand

    I love the Fit Flip brand. Always comfortable and stylish

    rating
    Emma Hill
    ,

    You had what I wanted

    You had what I wanted, they were incredibly comfortable and arrived super fast.

    rating
    Joan
    ,

    Quick delivery and loved the pumps

    Quick delivery and loved the pumps

    rating
    windee young
    ,

    Great quality !

    Bought for an outdoor wedding, they are perfect!

    rating
    Mr Andrew Offer
    ,

    Great quick service

    Great quick service. Boots are perfect for dog. Walking, very happy warm waterproof

    rating
    Elizabeth Owen
    ,

    Comfortable and colourful

    Comfortable, colourful sandles. Perfect for the summer, can be worn with dresses, shorts or other summer clothes. Lovely colours.

    rating
    Kathy Sauer
    ,

    I have been wearing fit flops before…

    I have been wearing fit flops before they were available in the US! I love the fit and so comfy on my feet

    rating
    Mr Trevor Howells
    ,

    Straightforward purchase/delivery

    Simple operation throughout

    rating
    Petsslave
    ,

    Pleasant experience buying from Fitflop

    The boots arrived in good time and were nicely packaged. I've never bought Fitflop before because I thought they were wide fitting and I have narrow feet. However, these are narrow round the foot but spread out at the toe area making space for sock seams. They are very comfortable for wellies although I did still have to insert some arch support insoles to complete the walking comfort.

    rating
    Parreya
    ,

    Love my sneakers

    Excellent sneakers. Lightweight and very comfy. Please keep this quality.

Read more reviews