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About FitFlop – US

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

 

Science-led comfort. Style worth showing off.

 

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.

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Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,798 reviews ontrustpilotShowing our 5 star reviews
    rating
    Karen Carlyle
    ,

    Excellent

    Delivery was really fast and love my shoes. So comfy.

    rating
    claudia tupanjanin
    ,

    Such a comfortable sandal for my sore…

    Such a comfortable sandal for my sore feet

    rating
    melanie johnston
    ,

    My favourites!

    My purchases arrived in a timely manner..The items are comfortable and attractive! I actually own two pairs of these flip flops already! I love them!

    rating
    Marianne Burget
    ,

    Great product!!!

    Great product!!!! Love the shoes

    rating
    Loraine
    ,

    I love my new boots

    I love my new boots. They are so warm and comfortable. They look beautiful and are so sturdy and not in the least bit slippy. They look great with trousers or a long skirt. The perfect winter boot.

    rating
    Marianna Trofimova
    ,

    great comfort and design

    great comfort and design. stylish yet comfortable

    rating
    Sepideh Gallagher
    ,

    The most comfortable shoe I have ever…

    The most comfortable shoe I have ever had!

    rating
    Mr/Mrs Williams
    ,

    Comfy

    Easy website. Prompt delivery. Love Fitflops. So happy with these. So comfy.

    rating
    Sarah Illsley
    ,

    Great boots

    Great boots! Ordered them online which felt like I bit of a gamble but were generally very comfortable for new boots. Just a bit of rubbing at the back but this wore off after a few wears. Held up to cold and snowy conditions and kept my feet warm and dry. I followed the advice about going up half a size which worked for me as my feet are on the wider side.

    rating
    valeriephillips
    ,

    Great shoes 6

    So pleased with the trainers I got, feel so comfortable when tried on but they are for warmer weather next year. Always been pleased with fitflops so looking forward to wearing them especially at half price Valerie

    rating
    Lesley Gibbs
    ,

    My order arrived the next day.

    My order arrived the next day. Excellent service.

    rating
    Miriam Griffin
    ,

    Christmas present

    Always happy with flip flops..No review as yet the trainers I got are a Christmas Present for my daughter.

    rating
    Kate O'Donoghue-Whitehead
    ,

    Great sandals.

    Great sandals.

    rating
    na
    ,

    Gracie is a great shoe!

    Gracie is a great shoe!

    rating
    Tyrene Luzod
    ,

    Got what I was looking

    Got what I was looking. I just wish you keep the stocks up and offer more colors.

    rating
    Jennifer Lindsaylee
    ,

    Your shoes are great fitting

    Your shoes are great fitting. I have been wearing your Fitflop for years because of my knees and they work wonderfully. I just purchased sneakers and mules and they are awesome. Thank you so much.

    rating
    customer
    ,

    Simple transaction

    Simple transaction, fact delivery. Trainers are great quality as usual.

    rating
    Shobs
    ,

    I love and trust Fitflop comfort

    I love and trust Fitflop comfort. Sadly, the cost is high but offers make it easier to treat myself! Also, prompt service, good packaging, etc.. very helpful

    rating
    Jackie Whiting
    ,

    These sneakers run wide

    These sneakers run wide, which are perfect for my feet. They are very steadying and comfortable sneakers. I can walk along distances in them.

    rating
    Dawn
    ,

    Fabulous Fit Flop

    Absolutely love fitflop .it is so comfortable and easy to wear with so many outfits

    rating
    Karen Carlyle
    ,

    Excellent

    Delivery was really fast and love my shoes. So comfy.

    rating
    claudia tupanjanin
    ,

    Such a comfortable sandal for my sore…

    Such a comfortable sandal for my sore feet

    rating
    melanie johnston
    ,

    My favourites!

    My purchases arrived in a timely manner..The items are comfortable and attractive! I actually own two pairs of these flip flops already! I love them!

    rating
    Marianne Burget
    ,

    Great product!!!

    Great product!!!! Love the shoes

    rating
    Loraine
    ,

    I love my new boots

    I love my new boots. They are so warm and comfortable. They look beautiful and are so sturdy and not in the least bit slippy. They look great with trousers or a long skirt. The perfect winter boot.

    rating
    Marianna Trofimova
    ,

    great comfort and design

    great comfort and design. stylish yet comfortable

    rating
    Sepideh Gallagher
    ,

    The most comfortable shoe I have ever…

    The most comfortable shoe I have ever had!

    rating
    Mr/Mrs Williams
    ,

    Comfy

    Easy website. Prompt delivery. Love Fitflops. So happy with these. So comfy.

    rating
    Sarah Illsley
    ,

    Great boots

    Great boots! Ordered them online which felt like I bit of a gamble but were generally very comfortable for new boots. Just a bit of rubbing at the back but this wore off after a few wears. Held up to cold and snowy conditions and kept my feet warm and dry. I followed the advice about going up half a size which worked for me as my feet are on the wider side.

    rating
    valeriephillips
    ,

    Great shoes 6

    So pleased with the trainers I got, feel so comfortable when tried on but they are for warmer weather next year. Always been pleased with fitflops so looking forward to wearing them especially at half price Valerie

    rating
    Lesley Gibbs
    ,

    My order arrived the next day.

    My order arrived the next day. Excellent service.

    rating
    Miriam Griffin
    ,

    Christmas present

    Always happy with flip flops..No review as yet the trainers I got are a Christmas Present for my daughter.

    rating
    Kate O'Donoghue-Whitehead
    ,

    Great sandals.

    Great sandals.

    rating
    na
    ,

    Gracie is a great shoe!

    Gracie is a great shoe!

    rating
    Tyrene Luzod
    ,

    Got what I was looking

    Got what I was looking. I just wish you keep the stocks up and offer more colors.

    rating
    Jennifer Lindsaylee
    ,

    Your shoes are great fitting

    Your shoes are great fitting. I have been wearing your Fitflop for years because of my knees and they work wonderfully. I just purchased sneakers and mules and they are awesome. Thank you so much.

    rating
    customer
    ,

    Simple transaction

    Simple transaction, fact delivery. Trainers are great quality as usual.

    rating
    Shobs
    ,

    I love and trust Fitflop comfort

    I love and trust Fitflop comfort. Sadly, the cost is high but offers make it easier to treat myself! Also, prompt service, good packaging, etc.. very helpful

    rating
    Jackie Whiting
    ,

    These sneakers run wide

    These sneakers run wide, which are perfect for my feet. They are very steadying and comfortable sneakers. I can walk along distances in them.

    rating
    Dawn
    ,

    Fabulous Fit Flop

    Absolutely love fitflop .it is so comfortable and easy to wear with so many outfits

Read more reviews